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A Content Analysis Guide for Media Economics Scholars

Author

Listed:
  • Frederick Fico
  • Stephen Lacy
  • Daniel Riffe

Abstract

The study of demand for media products requires an understanding of audience members' preferences, which are shaped by their taste for content. Despite the central role of content in understanding some aspects of media economics, media economics scholars sometimes apply content analysis in ways that are inconsistent with the generally accepted practices of the method. This article deals with some basic concepts underlying the method of content analysis to familiarize media economics scholars with the method. The adoption of accepted content analysis practices will yield better data and, in the long-run, help advance the understanding of media economics.

Suggested Citation

  • Frederick Fico & Stephen Lacy & Daniel Riffe, 2008. "A Content Analysis Guide for Media Economics Scholars," Journal of Media Economics, Taylor & Francis Journals, vol. 21(2), pages 114-130.
    • Handle: RePEc:taf:jmedec:v:21:y:2008:i:2:p:114-130
    DOI: 10.1080/08997760802069994
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    References listed on IDEAS

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    1. Larcinese, Valentino & Puglisi, Riccardo & Snyder Jr., James M., 2011. "Partisan bias in economic news: Evidence on the agenda-setting behavior of U.S. newspapers," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1178-1189, October.
    2. Matthew Gentzkow & Jesse M. Shapiro, 2010. "What Drives Media Slant? Evidence From U.S. Daily Newspapers," Econometrica, Econometric Society, vol. 78(1), pages 35-71, January.
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    Cited by:

    1. Christel Dumas & Céline Louche, 2016. "Collective beliefs for responsible investment," Post-Print hal-01183744, HAL.

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