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Impact of Moderate and Ruinous Competition on Diversity: The Dutch Television Market

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  • Richard van der Wurff
  • Jan van Cuilenburg

Abstract

This article analyzes how competition in television broadcasting influences diversity of program supply. We argue that competition in oligopolistic broadcasting markets can take different forms, depending on the strategies adopted by broadcasters. We distinguish between moderate and ruinous competition, and discuss under what conditions these types of competition will emerge. We hypothesize that moderate competition improves diversity, whereas ruinous competition produces excessive sameness. We test these hypotheses for the Dutch television market.

Suggested Citation

  • Richard van der Wurff & Jan van Cuilenburg, 2001. "Impact of Moderate and Ruinous Competition on Diversity: The Dutch Television Market," Journal of Media Economics, Taylor & Francis Journals, vol. 14(4), pages 213-229.
    • Handle: RePEc:taf:jmedec:v:14:y:2001:i:4:p:213-229
    DOI: 10.1207/S15327736ME1404_2
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    Cited by:

    1. Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2005. "Financing of Media Firms: Does Competition Matter?," Memorandum 01/2005, Oslo University, Department of Economics.
    2. Françoise Benhamou & Stéphanie Peltier, 2007. "How should cultural diversity be measured? An application using the French publishing industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(2), pages 85-107, June.
    3. Richard Wurff, 2005. "Competition, Concentration and Diversity in European Television Markets," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 29(4), pages 249-275, November.

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