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Impact of Moderate and Ruinous Competition on Diversity: The Dutch Television Market

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  • Richard van der Wurff
  • Jan van Cuilenburg

Abstract

This article analyzes how competition in television broadcasting influences diversity of program supply. We argue that competition in oligopolistic broadcasting markets can take different forms, depending on the strategies adopted by broadcasters. We distinguish between moderate and ruinous competition, and discuss under what conditions these types of competition will emerge. We hypothesize that moderate competition improves diversity, whereas ruinous competition produces excessive sameness. We test these hypotheses for the Dutch television market.

Suggested Citation

  • Richard van der Wurff & Jan van Cuilenburg, 2001. "Impact of Moderate and Ruinous Competition on Diversity: The Dutch Television Market," Journal of Media Economics, Taylor & Francis Journals, vol. 14(4), pages 213-229.
    • Handle: RePEc:taf:jmedec:v:14:y:2001:i:4:p:213-229
    DOI: 10.1207/S15327736ME1404_2
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    Cited by:

    1. Hans Jarle Kind & Tore Nilssen & Lars Sørgard, 2005. "Financing of Media Firms: Does Competition Matter?," CIE Discussion Papers 2005-08, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
    2. Richard Wurff, 2005. "Competition, Concentration and Diversity in European Television Markets," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 29(4), pages 249-275, November.
    3. Françoise Benhamou & Stéphanie Peltier, 2007. "How should cultural diversity be measured? An application using the French publishing industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(2), pages 85-107, June.
    4. Jung, Seo Hyun & Park, Joo Yeun, 2024. "What is diverse?: A study of media diversity perceptions in the era of OTT services in South Korea," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302506, International Telecommunications Society (ITS).
    5. Sein, Hong, 2024. "A Comparative Analysis of Netflix and Korean Broadcasters' Contents Diversity: Focusing on socially disadvantaged contents," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302485, International Telecommunications Society (ITS).

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