IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v28y2018i2p175-181.html
   My bibliography  Save this article

Social dimension of sustainability: From community to social capital

Author

Listed:
  • Juran Kim

Abstract

The current study focuses on the social dimension of sustainability related to social capital. Sustainable marketing practices address a set of marketing activities that build a net positive contribution to society, which are evaluated by their successful financial, environmental and social performance. The social dimension of sustainability highlights firms’ influence on society and societal issues such as community relations, charities, and social support. Social capital involves an immaterial power to bind society as one by converting individuals into community members with shared interests, shared social relation assumptions, and a shared common sense. A central element of linking social capital beyond the community can be the capability to leverage institutional resources, ideas, and information. Information sharing, coordination of activities, and collective decision-making can be the beneficial roles of social capital. The study clarified the concept of the social dimension of sustainability related to social capital and offered the future research direction.

Suggested Citation

  • Juran Kim, 2018. "Social dimension of sustainability: From community to social capital," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 28(2), pages 175-181, April.
    • Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:175-181
    DOI: 10.1080/21639159.2018.1436982
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2018.1436982
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21639159.2018.1436982?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. María Aránzazu SULÉ-ALONSO & Inés BARBETA-MARTà NEZ & Rosana FUENTES-FERNà NDEZ, 2024. "What do Female Consumers Think about Sustainable Packaging?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-17, March.
    2. Zahra Ghorbani & Sanaz Kargaran & Ali Saberi & Manijeh Haghighinasab & Seyedh Mahboobeh Jamali & Nader Ale Ebrahim, 2022. "Trends and patterns in digital marketing research: bibliometric analysis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 158-172, June.
    3. Lee, Eun-Ju & Choi, Hanah & Han, Jinghe & Kim, Dong Hyun & Ko, Eunju & Kim, Kyung Hoon, 2020. "How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation," Journal of Business Research, Elsevier, vol. 117(C), pages 642-651.
    4. Roberto Herrera Barriga & Diana Escandon‐Barbosa, 2024. "Synergizing board dynamics, sustainability, and strategy for international success," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3368-3378, July.
    5. Fifita, 'Ilaisaane M.E. & Seo, Yuri & Ko, Eunju & Conroy, Denise & Hong, Dayun, 2020. "Fashioning organics: Wellbeing, sustainability, and status consumption practices," Journal of Business Research, Elsevier, vol. 117(C), pages 664-671.
    6. Chih-Chien Wang & Shu-Chen Chang & Pei-Ying Chen, 2021. "The Brand Sustainability Obstacle: Viewpoint Incompatibility and Consumer Boycott," Sustainability, MDPI, vol. 13(9), pages 1-23, May.
    7. Natalia Sánchez-Arrieta & Rafael A. González & Antonio Cañabate & Ferran Sabate, 2021. "Social Capital on Social Networking Sites: A Social Network Perspective," Sustainability, MDPI, vol. 13(9), pages 1-35, May.
    8. Cachón-Rodríguez, Gabriel & Blanco-González, Alicia & Prado-Román, Camilo & Del-Castillo-Feito, Cristina, 2022. "How sustainable human resources management helps in the evaluation and planning of employee loyalty and retention: Can social capital make a difference?," Evaluation and Program Planning, Elsevier, vol. 95(C).
    9. Economou, George & Halkos, George, 2024. "Is economic growth sustainable in the long run? The answer might not be obvious," MPRA Paper 119780, University Library of Munich, Germany.
    10. George Ekonomou & George Halkos, 2023. "Exploring the Impact of Economic Growth on the Environment: An Overview of Trends and Developments," Energies, MDPI, vol. 16(11), pages 1-19, June.
    11. Victoria Pistikou & Floros Flouros & Georgios A. Deirmentzoglou & Konstantina K. Agoraki, 2023. "Sustainability Reporting: Examining the Community Impact of the S&P500 Companies," Sustainability, MDPI, vol. 15(18), pages 1-25, September.
    12. Cho, Yoon-Na & Taylor, Charles R., 2020. "The role of ambiguity and skepticism in the effectiveness of sustainability labeling," Journal of Business Research, Elsevier, vol. 120(C), pages 379-388.
    13. Kim, Juran & Kang, Seungmook & Lee, Ki Hoon, 2021. "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles," Journal of Business Research, Elsevier, vol. 130(C), pages 552-563.
    14. Shukang Zhou & Md. Harun Ur Rashid & Shah Asadullah Mohd. Zobair & Farid Ahammad Sobhani & Abu Bakkar Siddik, 2023. "Does ESG Impact Firms’ Sustainability Performance? The Mediating Effect of Innovation Performance," Sustainability, MDPI, vol. 15(6), pages 1-21, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:175-181. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.