IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v26y2016i1p51-65.html
   My bibliography  Save this article

The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance

Author

Listed:
  • Kyong Ryul Koo
  • Sang Jin Kim
  • Kyung Hoon Kim

Abstract

The authors examine how the internal marketing capabilities of export firms in B2B contexts affect export marketing strategies, B2B marketing mix and export performance. The study uses marketing organization capability, marketing human resources capability, marketing financial capability and marketing infrastructure as the internal marketing capabilities of B2B export firms. Drawing on dynamic capabilities theory, the authors develop a model that links internal marketing capabilities with export marketing strategies and B2B marketing mix and export performance. The study identifies that marketing infrastructure has positive effects on both export marketing strategies and B2B marketing mix. Furthermore, the findings reveal that export managers of B2B export firms should enhance marketing infrastructure to improve export performance. This study contributes to the export marketing field by linking the internal marketing capabilities and B2B marketing mix view with export performance. The findings on marketing infrastructure and its relationships with export marketing strategy and B2B marketing mix could be useful not only to academics, but also to export marketing managers of B2B export firms. The authors discuss the theoretical and managerial implications of their findings.

Suggested Citation

  • Kyong Ryul Koo & Sang Jin Kim & Kyung Hoon Kim, 2016. "The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(1), pages 51-65, January.
    • Handle: RePEc:taf:jgsmks:v:26:y:2016:i:1:p:51-65
    DOI: 10.1080/21639159.2015.1122956
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2015.1122956
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21639159.2015.1122956?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Samiee, Saeed, 1993. "Retailing and channel considerations in developing countries: A review and research propositions," Journal of Business Research, Elsevier, vol. 27(2), pages 103-129, June.
    2. Leonidas C Leonidou & Constatine S Katsikeas, 1996. "The Export Development Process: An Integrative Review of Empirical Models," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(3), pages 517-551, September.
    3. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    4. Qian, Gongming, 2002. "Multinationality, product diversification, and profitability of emerging US small- and medium-sized enterprises," Journal of Business Venturing, Elsevier, vol. 17(6), pages 611-633, October.
    5. N. Venkatraman & John E. Prescott, 1990. "Environment‐strategy coalignment: An empirical test of its performance implications," Strategic Management Journal, Wiley Blackwell, vol. 11(1), pages 1-23, January.
    6. Samiee, Saeed & Walters, Peter G. P., 1990. "Influence of firm size on export planning and performance," Journal of Business Research, Elsevier, vol. 20(3), pages 235-248, May.
    7. C Patrick Woodcook & Paul W Beamish & Shige Makino, 1994. "Ownership-Based Entry mode Strategies and International Performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 25(2), pages 253-273, June.
    8. Giuseppe Calabrese & Mario Coccia & Secondo Rolfo, 2005. "Strategy and market management of new product development and incremental innovation: evidence from Italian SMEs," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 2(1/2), pages 170-189.
    9. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
    10. Majocchi, Antonio & Bacchiocchi, Emanuele & Mayrhofer, Ulrike, 2005. "Firm size, business experience and export intensity in SMEs: A longitudinal approach to complex relationships," International Business Review, Elsevier, vol. 14(6), pages 719-738, December.
    11. Spiros Bougheas, 2004. "Internal vs External Financing of R&D," Small Business Economics, Springer, vol. 22(1), pages 11-17, February.
    12. Junyean Moon & Surinder Tikoo, 2013. "Suppliers' capability factors affecting manufacturer commitment, opportunism, and supplier performance," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(3), pages 231-244, June.
    13. Barringer, Bruce R. & Jones, Foard F. & Neubaum, Donald O., 2005. "A quantitative content analysis of the characteristics of rapid-growth firms and their founders," Journal of Business Venturing, Elsevier, vol. 20(5), pages 663-687, September.
    14. Johan Wiklund & Holger Patzelt & Dean Shepherd, 2009. "Building an integrative model of small business growth," Small Business Economics, Springer, vol. 32(4), pages 351-374, April.
    15. Masaaki Kotabe, 1990. "The Relationship Between offshore Souring and Innovativeness of U.S. Multinational Firms: An Empirical Investigation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(4), pages 623-638, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stoian, Maria-Cristina & Rialp, Alex & Rialp, Josep, 2011. "Export performance under the microscope: A glance through Spanish lenses," International Business Review, Elsevier, vol. 20(2), pages 117-135, April.
    2. Leonidou, Leonidas C. & Katsikeas, Constantine S., 2010. "Integrative assessment of exporting research articles in business journals during the period 1960-2007," Journal of Business Research, Elsevier, vol. 63(8), pages 879-887, August.
    3. Andrea Calabrò & Donata Mussolino, 2013. "How do boards of directors contribute to family SME export intensity? The role of formal and informal governance mechanisms," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 17(2), pages 363-403, May.
    4. Wilkinson, Timothy & Brouthers, Lance Eliot, 2006. "Trade promotion and SME export performance," International Business Review, Elsevier, vol. 15(3), pages 233-252, June.
    5. Carneiro, Jorge & da Silva, Jorge Ferreira & da Rocha, Angela, 2011. "Strategic profiles of Brazilian exporters and performance implications," Journal of Business Research, Elsevier, vol. 64(3), pages 250-257, March.
    6. Alfredo D’Angelo, 2012. "Innovation and export performance: a study of Italian high-tech SMEs," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(3), pages 393-423, August.
    7. Nuno Calheiros-Lobo & José Vasconcelos Ferreira & Manuel Au-Yong-Oliveira, 2023. "SME Internationalization and Export Performance: A Systematic Review with Bibliometric Analysis," Sustainability, MDPI, vol. 15(11), pages 1-36, May.
    8. Lages, Luis Filipe & Silva, Graça & Styles, Chris & Pereira, Zulema Lopes, 2009. "The NEP Scale: A measure of network export performance," International Business Review, Elsevier, vol. 18(4), pages 344-356, August.
    9. Fernández-Olmos, Marta & Díez-Vial, Isabel, 2013. "Effect of firm’s resources on international diversification: An application in the Iberian Ham industry," European Management Journal, Elsevier, vol. 31(2), pages 196-208.
    10. repec:ipg:wpaper:2014-129 is not listed on IDEAS
    11. Myint Moe Chit, 2018. "Political openness and the growth of small and medium enterprises: empirical evidence from transition economies," Empirical Economics, Springer, vol. 55(2), pages 781-804, September.
    12. D’Angelo, Alfredo & Presutti, Manuela, 2019. "SMEs international growth: The moderating role of experience on entrepreneurial and learning orientations," International Business Review, Elsevier, vol. 28(3), pages 613-624.
    13. Saeed Samiee & Constantine S. Katsikeas & G. Tomas M. Hult, 2021. "The overarching role of international marketing: Relevance and centrality in research and practice," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1429-1444, October.
    14. Leonidou, Leonidas C. & Theodosiou, Marios, 2004. "The export marketing information system: an integration of the extant knowledge," Journal of World Business, Elsevier, vol. 39(1), pages 12-36, February.
    15. Westhead, Paul & Wright, Mike & Ucbasaran, Deniz, 2002. "International market selection strategies selected by 'micro' and 'small' firms," Omega, Elsevier, vol. 30(1), pages 51-68, February.
    16. repec:ipg:wpaper:2014-432 is not listed on IDEAS
    17. Kahiya, Eldrede T., 2018. "Five decades of research on export barriers: Review and future directions," International Business Review, Elsevier, vol. 27(6), pages 1172-1188.
    18. HERMANS, Julie & VANDERSTRAETEN, Johanna & DEJARDIN, Marcus & RAMDANI, Dendi & STAM, Erik & VAN WITTELOOSTUIJN, Arjen, 2012. "Ambitious entrepreneurship: Antecedents and consequences," Working Papers 2012023, University of Antwerp, Faculty of Business and Economics.
    19. Flávia de Holanda Schmidt & Jorge Ferreira da Silva, 2015. "Export Assistance: A Literature Review And Challenges For Future Research," Discussion Papers 0191, Instituto de Pesquisa Econômica Aplicada - IPEA.
    20. Ankur Roy & Chandra Sekhar & Vishal Vyas, 2016. "Barriers to internationalization: A study of small and medium enterprises in India," Journal of International Entrepreneurship, Springer, vol. 14(4), pages 513-538, December.
    21. Ra�l Serrano & Isabel Acero-Fraile & Natalia Dejo-Oricain, 2017. "Collaborative networks and export intensity in family firms: a quantile regression approach," Documentos de Trabajo dt2017-04, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    22. Lee, Jooh & Habte-Giorgis, Berhe, 2004. "Empirical approach to the sequential relationships between firm strategy, export activity, and performance in U.S. manufacturing firms," International Business Review, Elsevier, vol. 13(1), pages 101-129, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:26:y:2016:i:1:p:51-65. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.