IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v24y2014i4p441-452.html
   My bibliography  Save this article

Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing

Author

Listed:
  • Jong Kuk Shin
  • Minsook Park

Abstract

This research examined customer perceptions of the value and effectiveness of retailers' art and cultural sponsorship. In order to explain detailed values of cultural sponsorship, the values were classified into four categories: emotional, economic, relational, and socially responsible. This study proposed that these would affect the customer satisfaction which, in turn, has an effect on store attachment and store patronage. In order to validate the research model, SEM (Structural Equation Model) was used through Lisrel 8.3. As a result of the study, all hypotheses were accepted, except the relationship between customer and store patronage. We supplementally analyzed the mediating effects of store attachment on customer satisfaction and store patronage. This research broadens the scope of sponsorship marketing by considering the relationship between the benefits of sponsorship and customer emotion and customer behavior. This study has implications for marketing practictioners who want to establish a long-term cultural marketing strategy and increase store patronage through store attachment.

Suggested Citation

  • Jong Kuk Shin & Minsook Park, 2014. "Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(4), pages 441-452, September.
    • Handle: RePEc:taf:jgsmks:v:24:y:2014:i:4:p:441-452
    DOI: 10.1080/21639159.2014.916898
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2014.916898
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21639159.2014.916898?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Eun Young Kim & Kyungae Park, 2013. "Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(3), pages 263-281, June.
    2. Tsukasa Kato, 2014. "The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit?," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(2), pages 189-205, March.
    3. Kleine, Susan Schultz & Kleine, Robert E, III & Allen, Chris T, 1995. "How Is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 327-343, December.
    4. Sandra Maria Correia Loureiro & Dong-Mo Koo & Lara Ribeiro, 2013. "Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(4), pages 435-459, September.
    5. Min-Sook Park & Jong-Kuk Shin & Yong Ju, 2014. "Social networking atmosphere and online retailing," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(1), pages 89-107, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Park, Min-Sook & Shin, Jong-Kuk & Ju, Yong, 2019. "Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites," Journal of Business Research, Elsevier, vol. 99(C), pages 398-404.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Park, Min-Sook & Shin, Jong-Kuk & Ju, Yong, 2019. "Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites," Journal of Business Research, Elsevier, vol. 99(C), pages 398-404.
    2. Ruvio, Ayalla A. & Shoham, Aviv, 2016. "Consumer arrogance: Scale development and validation," Journal of Business Research, Elsevier, vol. 69(10), pages 3989-3997.
    3. F. Magnoni & Elyette Roux, 2011. "Stretching a luxury brand down: An experimental study of core brand dilution effects," Post-Print halshs-00644899, HAL.
    4. Kim, Jikyung (Jeanne) & Kim, Sanghwa & Choi, Jeonghye, 2020. "Purchase now and consume later: Do online and offline environments drive online social interactions and sales?," Journal of Business Research, Elsevier, vol. 120(C), pages 274-285.
    5. Teichmann, Karin & Scholl-Grissemann, Ursula & Stokburger-Sauer, Nicola E., 2016. "The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 15-30.
    6. Mittal, Banwari, 2015. "Self-concept clarity: Exploring its role in consumer behavior," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 98-110.
    7. Park, C. Whan & Eisingerich, Andreas B. & Pol, Gratiana & Park, Jason Whan, 2013. "The role of brand logos in firm performance," Journal of Business Research, Elsevier, vol. 66(2), pages 180-187.
    8. Li, Dongmei & Han, Xiaoyun, 2021. "Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    9. Stokburger-Sauer, Nicola E. & Teichmann, Karin, 2013. "Is luxury just a female thing? The role of gender in luxury brand consumption," Journal of Business Research, Elsevier, vol. 66(7), pages 889-896.
    10. Millan, Elena & Reynolds, Jonathan, 2014. "Self-construals, symbolic and hedonic preferences, and actual purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 550-560.
    11. repec:cup:judgdm:v:11:y:2016:i:4:p:326-331 is not listed on IDEAS
    12. Micevski, Milena & Halkias, Georgios & Herz, Marc, 2019. "Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences," Journal of Business Research, Elsevier, vol. 104(C), pages 622-631.
    13. Simon, Françoise, 2016. "Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 12-21.
    14. LaTour, Kathryn & LaTour, Michael S. & Zinkhan, George M., 2010. "Coke is It: How stories in childhood memories illuminate an icon," Journal of Business Research, Elsevier, vol. 63(3), pages 328-336, March.
    15. Thomas M. Zellweger & Franz W. Kellermanns & James J. Chrisman & Jess H. Chua, 2012. "Family Control and Family Firm Valuation by Family CEOs: The Importance of Intentions for Transgenerational Control," Organization Science, INFORMS, vol. 23(3), pages 851-868, June.
    16. Adèle Martin-Gruen & Denis Darpy, 2015. "The Role of Design in the Appropriation of Shared Objects: Autolib in Paris," Post-Print hal-01226746, HAL.
    17. Atakan, S. Sinem & Bagozzi, Richard P. & Yoon, Carolyn, 2014. "Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 395-408.
    18. Laure Ambroise & Jean-Marc Ferrandi & Dwight Merunka & Pierre Valette-Florence, 2004. "How well does brand personality predict brand choice ?," Post-Print halshs-00525048, HAL.
    19. Godey, Bruno & Pederzoli, Daniele & Aiello, Gaetano & Donvito, Raffaele & Chan, Priscilla & Oh, Hyunjoo & Singh, Rahul & Skorobogatykh, Irina I. & Tsuchiya, Junji & Weitz, Bart, 2012. "Brand and country-of-origin effect on consumers' decision to purchase luxury products," Journal of Business Research, Elsevier, vol. 65(10), pages 1461-1470.
    20. Loussaïef, Leïla & Ulrich, Isabelle & Damay, Coralie, 2019. "How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership," Journal of Business Research, Elsevier, vol. 102(C), pages 263-272.
    21. Lee, Eun-Ju, 2016. "Empathy can increase customer equity related to pro-social brands," Journal of Business Research, Elsevier, vol. 69(9), pages 3748-3754.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:24:y:2014:i:4:p:441-452. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.