IDEAS home Printed from https://ideas.repec.org/a/taf/jbemgt/v14y2013i5p923-939.html
   My bibliography  Save this article

Customer segmentation in private banking sector using machine learning techniques

Author

Listed:
  • Ion Smeureanu
  • Gheorghe Ruxanda
  • Laura Maria Badea

Abstract

Machine learning techniques have proven good performance in classification matters of all kinds: medical diagnosis, character recognition, credit default and fraud prediction, and also foreign exchange market prognosis. Customer segmentation in private banking sector is an important step for profitable business development, enabling financial institutions to address their products and services to homogeneous classes of customers. This paper approaches two of the most popular machine learning techniques, Neural Networks and Support Vector Machines, and describes how each of these perform in a segmentation process.

Suggested Citation

  • Ion Smeureanu & Gheorghe Ruxanda & Laura Maria Badea, 2013. "Customer segmentation in private banking sector using machine learning techniques," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 14(5), pages 923-939, November.
    • Handle: RePEc:taf:jbemgt:v:14:y:2013:i:5:p:923-939
    DOI: 10.3846/16111699.2012.749807
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.3846/16111699.2012.749807
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.3846/16111699.2012.749807?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bart Baesens & Rudy Setiono & Christophe Mues & Jan Vanthienen, 2003. "Using Neural Network Rule Extraction and Decision Tables for Credit-Risk Evaluation," Management Science, INFORMS, vol. 49(3), pages 312-329, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Omar H. Fares & Irfan Butt & Seung Hwan Mark Lee, 2023. "Utilization of artificial intelligence in the banking sector: a systematic literature review," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 835-852, December.
    2. Hossein Hassani & Xu Huang & Emmanuel Silva & Mansi Ghodsi, 2020. "Deep Learning and Implementations in Banking," Annals of Data Science, Springer, vol. 7(3), pages 433-446, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hoffmann, F. & Baesens, B. & Mues, C. & Van Gestel, T. & Vanthienen, J., 2007. "Inferring descriptive and approximate fuzzy rules for credit scoring using evolutionary algorithms," European Journal of Operational Research, Elsevier, vol. 177(1), pages 540-555, February.
    2. Kwon, He-Boong & Lee, Jooh, 2019. "Exploring the differential impact of environmental sustainability, operational efficiency, and corporate reputation on market valuation in high-tech-oriented firms," International Journal of Production Economics, Elsevier, vol. 211(C), pages 1-14.
    3. Martens, David & Baesens, Bart & Van Gestel, Tony & Vanthienen, Jan, 2007. "Comprehensible credit scoring models using rule extraction from support vector machines," European Journal of Operational Research, Elsevier, vol. 183(3), pages 1466-1476, December.
    4. Guo, Mengzhuo & Zhang, Qingpeng & Liao, Xiuwu & Chen, Frank Youhua & Zeng, Daniel Dajun, 2021. "A hybrid machine learning framework for analyzing human decision-making through learning preferences," Omega, Elsevier, vol. 101(C).
    5. M. Naresh Kumar & V. Sree Hari Rao, 2015. "A New Methodology for Estimating Internal Credit Risk and Bankruptcy Prediction under Basel II Regime," Computational Economics, Springer;Society for Computational Economics, vol. 46(1), pages 83-102, June.
    6. Hu'e Sullivan & Hurlin Christophe & P'erignon Christophe & Saurin S'ebastien, 2022. "Measuring the Driving Forces of Predictive Performance: Application to Credit Scoring," Papers 2212.05866, arXiv.org, revised Jun 2023.
    7. De Caigny, Arno & Coussement, Kristof & De Bock, Koen W., 2018. "A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees," European Journal of Operational Research, Elsevier, vol. 269(2), pages 760-772.
    8. Casado Yusta, Silvia & Nœ–ez Letamendía, Laura & Pacheco Bonrostro, Joaqu’n Antonio, 2018. "Predicting Corporate Failure: The GRASP-LOGIT Model || Predicci—n de la quiebra empresarial: el modelo GRASP-LOGIT," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 26(1), pages 294-314, Diciembre.
    9. Xiao Fang & Olivia R. Liu Sheng & Paulo Goes, 2013. "When Is the Right Time to Refresh Knowledge Discovered from Data?," Operations Research, INFORMS, vol. 61(1), pages 32-44, February.
    10. Marchioni, Andrea & Magni, Carlo Alberto, 2018. "Investment decisions and sensitivity analysis: NPV-consistency of rates of return," European Journal of Operational Research, Elsevier, vol. 268(1), pages 361-372.
    11. S. Balcaen & H. Ooghe, 2004. "Alternative methodologies in studies on business failure: do they produce better results than the classical statistical methods?," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/249, Ghent University, Faculty of Economics and Business Administration.
    12. Tang, Lingxiao & Cai, Fei & Ouyang, Yao, 2019. "Applying a nonparametric random forest algorithm to assess the credit risk of the energy industry in China," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 563-572.
    13. Doumpos, Michael & Zopounidis, Constantin, 2011. "Preference disaggregation and statistical learning for multicriteria decision support: A review," European Journal of Operational Research, Elsevier, vol. 209(3), pages 203-214, March.
    14. Berkin, Anil & Aerts, Walter & Van Caneghem, Tom, 2023. "Feasibility analysis of machine learning for performance-related attributional statements," International Journal of Accounting Information Systems, Elsevier, vol. 48(C).
    15. Cabrera Llanos Agustín Ignacio & Ortíz Arango Francisco, 2012. "Pronóstico del rendimiento del IPC (Índice de Precios y Cotizaciones)mediante el uso de redes neuronales diferenciales," Contaduría y Administración, Accounting and Management, vol. 57(2), pages 63-81, abril-jun.
    16. HERREMANS, Dorien & MARTENS, David & SÖRENSEN, Kenneth, 2014. "Looking into the minds of Bach, Haydn and Beethoven: Classification and generation of composer-specific music," Working Papers 2014001, University of Antwerp, Faculty of Business and Economics.
    17. Blanquero, Rafael & Carrizosa, Emilio & Molero-Río, Cristina & Romero Morales, Dolores, 2020. "Sparsity in optimal randomized classification trees," European Journal of Operational Research, Elsevier, vol. 284(1), pages 255-272.
    18. Ha-Thu Nguyen, 2015. "How is credit scoring used to predict default in China?," EconomiX Working Papers 2015-1, University of Paris Nanterre, EconomiX.
    19. Kriebel, Johannes & Stitz, Lennart, 2022. "Credit default prediction from user-generated text in peer-to-peer lending using deep learning," European Journal of Operational Research, Elsevier, vol. 302(1), pages 309-323.
    20. E Lima & C Mues & B Baesens, 2009. "Domain knowledge integration in data mining using decision tables: case studies in churn prediction," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(8), pages 1096-1106, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jbemgt:v:14:y:2013:i:5:p:923-939. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/TBEM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.