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Franchising: Directions for Future Research

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  • Francine Lafontaine

Abstract

There have been important contributions to the literature on franchising in recent years, but many interesting questions have received less attention than they deserve. In this paper, I briefly highlight four of these: (i) the existence of master franchising and multi-unit ownership, (ii) the differences in the intensity of franchising across sectors, (iii) international franchising, and (iv) the problems surrounding the adoption of new technologies and adaptation in franchised chains. While not exhaustive, this set of topics illustrates the variety of potential franchise-related research topics.

Suggested Citation

  • Francine Lafontaine, 2014. "Franchising: Directions for Future Research," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 21(1), pages 21-25, February.
    • Handle: RePEc:taf:ijecbs:v:21:y:2014:i:1:p:21-25
    DOI: 10.1080/13571516.2013.864124
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    References listed on IDEAS

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    1. Arturs Kalnins & Francine Lafontaine, 2004. "Multi-unit Ownership in Franchising: Evidence from the Fast-Food Industry in Texas," RAND Journal of Economics, The RAND Corporation, vol. 35(4), pages 747-761, Winter.
    2. Kosová, Renáta & Lafontaine, Francine, 2012. "Much ado about chains: A research agenda," International Journal of Industrial Organization, Elsevier, vol. 30(3), pages 303-308.
    3. Francine Lafontaine & Margaret Slade, 2007. "Vertical Integration and Firm Boundaries: The Evidence," Journal of Economic Literature, American Economic Association, vol. 45(3), pages 629-685, September.
    4. Francine Lafontaine & Jagadeesh Sivadasan, 2009. "Do Labor Market Rigidities Have Microeconomic Effects? Evidence from within the Firm," American Economic Journal: Applied Economics, American Economic Association, vol. 1(2), pages 88-127, April.
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    1. Mark D Easton & Andrea M Noack & Leah F Vosko, 2021. "Are franchisees more prone to employment standards violations than other businesses? Evidence from Ontario, Canada," The Economic and Labour Relations Review, , vol. 32(1), pages 39-64, March.
    2. Bretas, Vanessa P.G. & Alon, Ilan & Rocha, Thelma Valéria & Galetti, Jefferson R.B., 2021. "International governance mode choice: Evidence from Brazilian franchisors," Journal of International Management, Elsevier, vol. 27(2).
    3. López-Fernández, Begoña & Perrigot, Rozenn, 2018. "Using Websites to Recruit Franchisee Candidates," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 80-94.
    4. Rosado-Serrano, Alexander & Paul, Justin & Dikova, Desislava, 2018. "International franchising: A literature review and research agenda," Journal of Business Research, Elsevier, vol. 85(C), pages 238-257.
    5. Nathan E. Wilson, 2015. "Local Market Structure and Strategic Organizational Form Choices: Evidence from Gasoline Stations," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 22(1), pages 119-140, February.
    6. Bretas, Vanessa P.G. & Alon, Ilan, 2021. "Franchising research on emerging markets: Bibliometric and content analyses," Journal of Business Research, Elsevier, vol. 133(C), pages 51-65.
    7. Kacker, Manish & Perrigot, Rozenn, 2016. "Retailer use of a professional social media network: Insights from franchising," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 222-233.

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