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‘Green cities’ going greener? Local environmental policy-making and place branding in the ‘Greenest City in Europe’

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  • Ida Andersson

Abstract

A growing number of cities around the world have taken advantage of their green image of the purpose of place branding. In the research literature, it is suggested that these practices are motivated by place-based competition over financial and social capital, combined with more holistic motives of sustainable urban development. However, although an increasing number of green cities are engaged in place branding, few studies have researched the impact of place branding on environmental policy-making in a city, building up to the question: how is local environmental policy-making affected by green place branding? Addressing this issue, this paper critically investigates how the continuity of local environmental policy-making is affected by place-branding practices. To tackle this task, the paper firstly develops an analytical framework aiming to understand how green cities emerge and become famous based on their policy-making. Secondly, using that framework, this paper present an in-depth case study of a city branding itself as the ‘Greenest City in Europe’. Drawing on the growing body of work on green cities, this paper investigates the ‘understudied’ practice of using policy for the purpose of place branding as well as the impact of place branding ‘on the environment’.

Suggested Citation

  • Ida Andersson, 2016. "‘Green cities’ going greener? Local environmental policy-making and place branding in the ‘Greenest City in Europe’," European Planning Studies, Taylor & Francis Journals, vol. 24(6), pages 1197-1215, June.
  • Handle: RePEc:taf:eurpls:v:24:y:2016:i:6:p:1197-1215
    DOI: 10.1080/09654313.2016.1152233
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    Citations

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    Cited by:

    1. Ida Andersson & Laura James, 2018. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden," Urban Studies, Urban Studies Journal Limited, vol. 55(15), pages 3437-3453, November.
    2. Laima Gerlitz & Christopher Meyer & Christopher Meyer & Gunnar Prause & Gunnar Prause, 2021. "Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 467-487, June.
    3. Diletta Acuti & Laura Grazzini & Valentina Mazzoli & Gaetano Aiello, 2019. "Stakeholder engagement in green place branding: A focus on user‐generated content," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 492-501, March.
    4. Jenny Pickerill & Tendai Chitewere & Natasha Cornea & Joshua Lockyer & Rachel Macrorie & Jan Malý Blažek & Anitra Nelson, 2024. "URBAN ECOLOGICAL FUTURES: Five Eco‐Community Strategies for more Sustainable and Equitable Cities," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 48(1), pages 161-176, January.
    5. Mihai-Razvan Niță & Ana-Maria Anghel & Cristina Bănescu & Ana-Maria Munteanu & Sabina-Stella Pesamosca & Mihuț Zețu & Ana-Maria Popa, 2018. "Are Romanian urban strategies planning for green?," European Planning Studies, Taylor & Francis Journals, vol. 26(1), pages 158-173, January.
    6. Alena Birnbaum & Petra Lütke, 2023. "Food and Governmentality in the Green City: The Case of German Food Policy Councils," Urban Planning, Cogitatio Press, vol. 8(1), pages 388-398.
    7. Niccolò Pisani & Ans Kolk & Václav Ocelík & Ganling Wu, 2019. "Does it pay for cities to be green? An investigation of FDI inflows and environmental sustainability," Journal of International Business Policy, Palgrave Macmillan, vol. 2(1), pages 62-85, March.

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