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Balancing dual missions for social venture growth: a comparative case study

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  • Nicole Siebold
  • Franziska Günzel-Jensen
  • Sabine Müller

Abstract

Balancing social and economic missions in the pursuit of growth is one of the greatest challenges faced by social ventures. Although social ventures strive for growth to scale their social impact, pursuing growth often results in mission drift and the sacrifice of social objectives, which in turn eventually undermine the ventures’ raison d’être. In this study, we investigate how and with what outcomes social ventures that pursue growth can manage the balance of social and economic missions. Through a comparative case study of six for-profit social ventures, we find significant differences in how dual missions are selected, connected, and intertwined, leading to varying degrees of mission spillover effects between social and economic missions. Our findings show that two-sided mission spillover effects are a central mechanism in dual mission management, enabling social ventures to pursue balanced growth, avoid mission drift, and achieve social impact. With these findings, this study adds to the emergent literature on social entrepreneurship, dual mission management, and social venture growth.

Suggested Citation

  • Nicole Siebold & Franziska Günzel-Jensen & Sabine Müller, 2019. "Balancing dual missions for social venture growth: a comparative case study," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 31(9-10), pages 710-734, October.
  • Handle: RePEc:taf:entreg:v:31:y:2019:i:9-10:p:710-734
    DOI: 10.1080/08985626.2018.1554710
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    Cited by:

    1. Devine, Anthony & Jabbar, Abdul & Kimmitt, Jonathan & Apostolidis, Chrysostomos, 2021. "Conceptualising a social business blockchain: The coexistence of social and economic logics," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    2. Paramita, Widya & Indarti, Nurul & Virgosita, Risa & Herani, Rina & Sutikno, Bayu, 2022. "Let ethics lead your way: The role of moral identity and moral intensity in promoting social entrepreneurial intention," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    3. Michele Bianchi & Michael J. Roy & Simon Teasdale, 2022. "Towards a Multi-Level Understanding of the Strategies Employed in Managing Hybridity: A Systematic Review," Sustainability, MDPI, vol. 15(1), pages 1-12, December.
    4. Zviemurwi J. Chihambakwe & Sara S. (Saartjie) Grobbelaar & Stephen Matope, 2021. "Creating Shared Value in BoP Communities with Micro-Manufacturing Factories: A Systematized Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-22, September.
    5. Siebold, Nicole, 2021. "Reference points for business model innovation in social purpose organizations: A stakeholder perspective," Journal of Business Research, Elsevier, vol. 125(C), pages 710-719.
    6. Maria Bastida & Alberto Vaquero García & Luisa Helena Pinto & Ana Olveira Blanco, 2022. "Motivational drivers to choose worker cooperatives as an entrepreneurial alternative: evidence from Spain," Small Business Economics, Springer, vol. 58(3), pages 1609-1626, March.
    7. Fernhaber, Stephanie A. & Zou, Huan, 2022. "Advancing societal grand challenge research at the interface of entrepreneurship and international business: A review and research agenda," Journal of Business Venturing, Elsevier, vol. 37(5).
    8. Kaushik, Vineet & Tewari, Shobha & Sahasranamam, Sreevas & Hota, Pradeep Kumar, 2023. "Towards a precise understanding of social entrepreneurship: An integrated bibliometric–machine learning based review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    9. Günzel-Jensen, Franziska & Siebold, Nicole & Kroeger, Arne & Korsgaard, Steffen, 2020. "Do the United Nations’ Sustainable Development Goals matter for social entrepreneurial ventures? A bottom-up perspective," Journal of Business Venturing Insights, Elsevier, vol. 13(C).
    10. David B. Audretsch & Georg M. Eichler & Erich J. Schwarz, 2022. "Emerging needs of social innovators and social innovation ecosystems," International Entrepreneurship and Management Journal, Springer, vol. 18(1), pages 217-254, March.
    11. Scheidgen, Katharina & Gümüsay, Ali Aslan & Günzel-Jensen, Franziska & Krlev, Gorgi & Wolf, Miriam, 2021. "Crises and entrepreneurial opportunities: Digital social innovation in response to physical distancing," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    12. Michele Bianchi, 2021. "Hybrid Organizations: A Micro-Level Strategy for SDGs Implementation: A Positional Paper," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    13. Nachyła, Pola & Justo, Rachida, 2024. "How do impact investors leverage non-financial strategies to create value? An impact-oriented value framework," Journal of Business Venturing Insights, Elsevier, vol. 21(C).
    14. Syrus M Islam, 2022. "Social impact scaling strategies in social enterprises: A systematic review and research agenda," Australian Journal of Management, Australian School of Business, vol. 47(2), pages 298-321, May.

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