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Production strategies for pre-engineering in house-building: exploring product development platforms

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  • Helena Johnsson

Abstract

Construction is a trade where the dominating production strategy is engineer-to-order. House-builders can pre-engineer their design to different degrees, resulting in variations of the engineer-to-order strategy: design-to-order, adapt-to-order, and engineer-to-stock. This variation causes different settings for the use of platforms in house-building. The aim of this research is to diversify the engineer-to-order production strategy and its consequences for platform organization by studying its use in house-building. The multiple case study on four engineering/contractor firms reports the core capabilities for engineer-to-order firms: procurement and tendering, market knowledge, engineering, multi-skilled manufacturing, and coordination of sales and manufacturing. Design-to-order, adapt-to-order and engineer-to stock were shown to be production strategies in use in house-building. In design-to-order platforms parts of the platform are undefined while engineer-to-stock platforms are fully predefined. Coordination between market and manufacturing is a crucial capability when engaging in platform organization. When an engineering firm and a contractor collaborate to fulfil client needs, the coordination capability between market and manufacturing was shown to be low. The case study shows that specialized contractors who integrate the supply chain towards a specific market segment benefit fully from the platform concept, while contractors with a wider scope could focus on standardization of processes rather than products.

Suggested Citation

  • Helena Johnsson, 2013. "Production strategies for pre-engineering in house-building: exploring product development platforms," Construction Management and Economics, Taylor & Francis Journals, vol. 31(9), pages 941-958, September.
    • Handle: RePEc:taf:conmgt:v:31:y:2013:i:9:p:941-958
    DOI: 10.1080/01446193.2013.828846
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    References listed on IDEAS

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    1. Meyer, Marc H. & Utterback, James M., 1941-, 1992. "The product family and the dynamics of core capability," Working papers #77-92. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management.
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    Cited by:

    1. Baul Lee & Seung-Kook Park, 2022. "A Study on the Competitiveness for the Diffusion of Smart Technology of Construction Industry in the Era of 4th Industrial Revolution," Sustainability, MDPI, vol. 14(14), pages 1-20, July.
    2. Cannas, Violetta G. & Gosling, Jonathan & Pero, Margherita & Rossi, Tommaso, 2019. "Engineering and production decoupling configurations: An empirical study in the machinery industry," International Journal of Production Economics, Elsevier, vol. 216(C), pages 173-189.
    3. Cannas, Violetta Giada & Gosling, Jonathan, 2021. "A decade of engineering-to-order (2010–2020): Progress and emerging themes," International Journal of Production Economics, Elsevier, vol. 241(C).

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