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The transatlantic business community faced with US direct investment in Western Europe, 1958–1968

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  • Janick Marina Schaufelbuehl

Abstract

This article examines the position of US and European business in the debate about American direct investment in Western Europe in a historical perspective, from the establishment of the Common Market to the introduction of US regulation of foreign direct investment (FDI) a decade later. Based on abundant and diverse archival documents, it sheds new light on the process of Americanisation and contributes to existing research on transnational networks, by revealing the active role industrial leaders on both sides of the Atlantic played in shaping the political responses to problems raised by the American firms’ massive presence in the Common Market.

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  • Janick Marina Schaufelbuehl, 2016. "The transatlantic business community faced with US direct investment in Western Europe, 1958–1968," Business History, Taylor & Francis Journals, vol. 58(6), pages 880-902, August.
    • Handle: RePEc:taf:bushst:v:58:y:2016:i:6:p:880-902
    DOI: 10.1080/00076791.2015.1128895
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    References listed on IDEAS

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    1. Hubert Bonin & Yannick Lung & Steven Tolliday, 2003. "Ford, 1903-2003: The European History," Post-Print hal-00154740, HAL.
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