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Pushing technological progress by strategic manoeuvring: the triumph of Blu-ray over HD-DVD

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  • Simon den Uijl
  • Henk J. de Vries

Abstract

While the Digital Versatile Disc was becoming the consumer's technology of choice for playing video content at the end of the 1990s, several companies started developing the next generation of optical discs. This led to a format war between two similar but incompatible high definition optical disc formats: Blu-ray and HD-DVD. The companies supporting these formats competed for dominance in the marketplace. HD-DVD was first to enter the market and had cheaper products, but did not win due to strategic manoeuvring of the Blu-ray supporters. Different from previous format wars, consumers did not determine the outcome. The competition was decided by tipping company support throughout the supply chain and using the technology adoption characteristics of the video game console industry.

Suggested Citation

  • Simon den Uijl & Henk J. de Vries, 2013. "Pushing technological progress by strategic manoeuvring: the triumph of Blu-ray over HD-DVD," Business History, Taylor & Francis Journals, vol. 55(8), pages 1361-1384, November.
    • Handle: RePEc:taf:bushst:v:55:y:2013:i:8:p:1361-1384
    DOI: 10.1080/00076791.2013.771332
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    Cited by:

    1. Geerten Van de Kaa & Daniel Scholten & Jafar Rezaei & Christine Milchram, 2017. "The Battle between Battery and Fuel Cell Powered Electric Vehicles: A BWM Approach," Energies, MDPI, vol. 10(11), pages 1-13, October.
    2. Wiegmann, Paul Moritz & de Vries, Henk J. & Blind, Knut, 2017. "Multi-mode standardisation: A critical review and a research agenda," Research Policy, Elsevier, vol. 46(8), pages 1370-1386.
    3. Ruben Tessmann & Ralf Elbert, 2022. "A multilevel, multi-mode framework for standardization in digital B2B platform eco-systems in international cargo transportation—A multiple case study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 1843-1875, December.
    4. de Luna, Iviane Ramos & Liébana-Cabanillas, Francisco & Sánchez-Fernández, Juan & Muñoz-Leiva, Francisco, 2019. "Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 931-944.
    5. Nylund, Petra A. & Brem, Alexander & Agarwal, Nivedita, 2022. "Enabling technologies mitigating climate change: The role of dominant designs in environmental innovation ecosystems," Technovation, Elsevier, vol. 117(C).
    6. de Vries, H.J., 2019. "Standardisation Management," ERIM Inaugural Address Series Research in Management EIA 2019-079-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
    7. Gianvito Lanzolla & Alessandro Giudici, 2017. "Pioneering strategies in the digital world. Insights from the Axel Springer case," Business History, Taylor & Francis Journals, vol. 59(5), pages 744-777, July.
    8. Susan K. Cohen & Sean T. Hsu & Kristina B. Dahlin, 2016. "With Whom Do Technology Sponsors Partner During Technology Battles? Social Networking Strategies for Unproven (and Proven) Technologies," Organization Science, INFORMS, vol. 27(4), pages 846-872, August.
    9. P.J. Lamberson, 2016. "Winner-take-all or long tail? A behavioral model of markets with increasing returns," System Dynamics Review, System Dynamics Society, vol. 32(3-4), pages 233-260, July.

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