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Advertising expenditure in 1950s Britain

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  • David Clayton

Abstract

Advertising as a proportion of national income rose from the late 1940s and peaked in the mid-to-late 1950s. This growth however exhibited inflection points in 1949 and 1951 which coincided with political economy shifts. During this period of growth all sectors producing consumer goods increased expenditure on advertising; expenditure on advertising by the tobacco, and the clothing and footwear sectors rose the most relative to consumer spending on these product categories. From the mid-1950s, advertising of household goods, a category which included electrical durables and furniture, rose at the fastest rate.

Suggested Citation

  • David Clayton, 2010. "Advertising expenditure in 1950s Britain," Business History, Taylor & Francis Journals, vol. 52(4), pages 651-665.
    • Handle: RePEc:taf:bushst:v:52:y:2010:i:4:p:651-665
    DOI: 10.1080/00076791003753194
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    References listed on IDEAS

    as
    1. Fletcher, Winston, 2008. "Powers of Persuasion: The Inside Story of British Advertising 1951-2000," OUP Catalogue, Oxford University Press, number 9780199228010.
    2. Avner Offer, 2006. "The challenge of affluence: self-control and well-being since 1950," Working Papers 6020, Economic History Society.
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