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Estimating willingness to pay: do health and environmental researchers have different methodological standards?

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  • Semra Özdemir
  • F. Reed Johnson

Abstract

Health and environmental economists have been employing Stated-Preference (SP) methods such as conjoint analysis or contingent valuation to estimate the monetary value of public health interventions and environmental goods and services. However, the quality of data and the validity of results are sensitive to a number of decisions researchers make. The aim of this study is to compare the degree of the current consensus among active researchers in the rapidly evolving area of SP methods in health and environmental valuation. We surveyed researchers who have published manuscripts on SP methods in the last 10 years. Researchers were presented with hypothetical SP studies with different attributes. They were first asked which study they would recommend to use to inform policy decisions, and then asked which study has better-quality. Our results show that good-practice SP methods vary among study features and among researchers with different amounts and kinds of research experience. Although health researchers had specific preferences on which study features were better, their quality judgements were not very consistent with their judgements about the acceptability of studies for policy analysis. On the other hand, environmental researchers had similar preferences over the study attributes for the two types of questions.

Suggested Citation

  • Semra Özdemir & F. Reed Johnson, 2013. "Estimating willingness to pay: do health and environmental researchers have different methodological standards?," Applied Economics, Taylor & Francis Journals, vol. 45(16), pages 2215-2229, June.
    • Handle: RePEc:taf:applec:45:y:2013:i:16:p:2215-2229
    DOI: 10.1080/00036846.2012.659345
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    References listed on IDEAS

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    1. Drummond, Michael F. & Sculpher, Mark J. & Torrance, George W. & O'Brien, Bernie J. & Stoddart, Greg L., 2005. "Methods for the Economic Evaluation of Health Care Programmes," OUP Catalogue, Oxford University Press, edition 3, number 9780198529453.
    2. Ian J. Bateman & Richard T. Carson & Brett Day & Michael Hanemann & Nick Hanley & Tannis Hett & Michael Jones-Lee & Graham Loomes, 2002. "Economic Valuation with Stated Preference Techniques," Books, Edward Elgar Publishing, number 2639, March.
    3. Jeff Bennett & Russell Blamey (ed.), 2001. "The Choice Modelling Approach to Environmental Valuation," Books, Edward Elgar Publishing, number 2028, March.
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    1. Mahieu, Pierre-Alexandre & Andersson, Henrik & Beaumais, Olivier & Crastes dit Sourd, Romain & Hess, François-Charles & Wolff, François-Charles, 2017. "Stated preferences: a unique database composed of 1657 recent published articles in journals related to agriculture, environment, or health," Review of Agricultural, Food and Environmental Studies, Institut National de la Recherche Agronomique (INRA), vol. 98(3), November.
    2. Ewa Zawojska & Pierre-Alexandre Mahieu & Romain Crastes & Jordan Louviere, 2016. "On a way to overcome strategic overbidding in open-ended stated preference surveys: A recoding approach," Working Papers 2016-34, Faculty of Economic Sciences, University of Warsaw.
    3. Jiaqi Zhang & Li He & Hongwei Lu & Jing Li, 2014. "Importance Analysis of Groundwater Remediation Systems," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 28(1), pages 115-129, January.

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