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A case for complements? Location and attendance in Major League Soccer

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  • Jadrian J. Wooten

Abstract

As Major League Soccer (MLS) continues to award expansion franchises throughout North America, the league must be considerate of how new clubs may impact attendance levels at nearby clubs. Regardless of whether new MLS clubs are awarded to cities with strong North American Soccer League histories, league officials must be mindful of the effect that geographically close competitors can have on attendance. Perhaps stemming from the limited number of clubs in competition, MLS teams currently appear to operate as strategic complements to one another, increasing season-long attendance as teams locate closer to one another.

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  • Jadrian J. Wooten, 2018. "A case for complements? Location and attendance in Major League Soccer," Applied Economics Letters, Taylor & Francis Journals, vol. 25(7), pages 442-446, April.
    • Handle: RePEc:taf:apeclt:v:25:y:2018:i:7:p:442-446
    DOI: 10.1080/13504851.2017.1332737
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    References listed on IDEAS

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    1. David Peel & Dennis Thomas, 1996. "Attendance demand: an investigation of repeat fixtures," Applied Economics Letters, Taylor & Francis Journals, vol. 3(6), pages 391-394.
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    3. R. Todd Jewell & David J. Molina, 2005. "An Evaluation of the Relationship Between Hispanics and Major League Soccer," Journal of Sports Economics, , vol. 6(2), pages 160-177, May.
    4. Jason Winfree & Jill McCluskey & Ron Mittelhammer & Rodney Fort, 2004. "Location and attendance in major league baseball," Applied Economics, Taylor & Francis Journals, vol. 36(19), pages 2117-2124.
    5. David Forrest & Rob Simmons, 2006. "New Issues in Attendance Demand," Journal of Sports Economics, , vol. 7(3), pages 247-266, August.
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    Cited by:

    1. Dirk Semmelroth & Bernd Frick & Robert Simmons & Hojun Sung, 2022. "Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer," Journal of Sports Economics, , vol. 23(5), pages 524-547, June.
    2. Valenti, Maurizio & Scelles, Nicolas & Morrow, Stephen, 2020. "The determinants of stadium attendance in elite women’s football: Evidence from the UEFA Women's Champions League," Sport Management Review, Elsevier, vol. 23(3), pages 509-520.
    3. Hojun Sung & Hyunwoong Pyun, 2023. "Disaggregated Attendance Demand: Comparing Daily Ticket Purchasers and Season Ticket Holders in K-League 1," Journal of Sports Economics, , vol. 24(6), pages 717-736, August.

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