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How informational-based readiness and social influence affect usage intentions of self-service stores through different routes: an elaboration likelihood model perspective

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  • Chih-Jou Chen
  • Pei-Hsuan Tsai
  • Jia-Wei Tang

Abstract

This study aims to investigate the effects of informational-based readiness and customer readiness (central route) as well as social influence (peripheral route) on the intention to use self-service stores and the moderating effects of social influence. We tested the proposed framework using survey data from 513 potential users of self-service stores in Taiwan. The results show that informational-based readiness significantly increases the intention to use self-service stores directly, and indirectly via customer readiness. Our findings indicate that social influence directly and significantly increases the intention to use self-service stores and negatively moderates the constructs of the central route.

Suggested Citation

  • Chih-Jou Chen & Pei-Hsuan Tsai & Jia-Wei Tang, 2022. "How informational-based readiness and social influence affect usage intentions of self-service stores through different routes: an elaboration likelihood model perspective," Asia Pacific Business Review, Taylor & Francis Journals, vol. 28(3), pages 380-409, May.
    • Handle: RePEc:taf:apbizr:v:28:y:2022:i:3:p:380-409
    DOI: 10.1080/13602381.2021.1872912
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    Cited by:

    1. Ying-Kai Liao & Hong-Loc Thi Nguyen (Rush) & Tuan Cong Dao & Phuong-Thy Thi Nguyen & Hum Sophea, 2024. "The antecedents of customers’ attitude and behavioral intention of using e-banking: the moderating roles of social influence and customers’ traits," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1037-1061, September.
    2. Lyu, Tu & Chen, Hao & Guo, Yulin, 2023. "Investigating innovation diffusion, social influence, and personal inner forces to understand people's participation in online e-waste recycling," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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