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The fragile returns to investor relations: evidence from a period of declining market confidence

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  • Kenneth Peasnell
  • Sayjda Talib
  • Steven Young

Abstract

This paper assesses the capital market effects of investor relations activities during a period of high-profile corporate scandals. We find no support for the prediction that an established reputation for effective investor relations helped shield US firms from a perceived decline in management credibility and financial reporting integrity associated with Enron and related scandals. On the contrary, tests reveal that firms with an established reputation for superior investor relations activities fared worse on a series of market-related factors. Results suggest that distrust in corporate reporting practices spilled over to investor relations practices, and that best practice investor relations programmes developed during normal market conditions offered little protection from systemic declines in investor confidence arising from the corporate misdeeds of other firms.

Suggested Citation

  • Kenneth Peasnell & Sayjda Talib & Steven Young, 2011. "The fragile returns to investor relations: evidence from a period of declining market confidence," Accounting and Business Research, Taylor & Francis Journals, vol. 41(1), pages 69-90, March.
    • Handle: RePEc:taf:acctbr:v:41:y:2011:i:1:p:69-90
    DOI: 10.1080/00014788.2011.549638
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    References listed on IDEAS

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    1. George A. Akerlof, 2009. "How Human Psychology Drives the Economy and Why It Matters," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(5), pages 1175-1175.
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    Cited by:

    1. Houdou Basse Mama & Rachidi Kotchoni, 2017. "Investor Relations' Quality and Mispricing," Working Papers hal-04141636, HAL.
    2. Vasiliki Athanasakou & Khaled Hussainey, 2014. "The perceived credibility of forward-looking performance disclosures," Accounting and Business Research, Taylor & Francis Journals, vol. 44(3), pages 227-259, June.
    3. Vineet Agarwal & Richard J. Taffler & Xijuan Bellotti & Elly A. Nash, 2016. "Investor relations, information asymmetry and market value," Accounting and Business Research, Taylor & Francis Journals, vol. 46(1), pages 31-50, January.
    4. Xu, Mingli & Yang, Wei & Huang, Zhixiong, 2021. "Do investor relations matter in the tourism industry? Evidence from public opinions in China," Economic Modelling, Elsevier, vol. 94(C), pages 923-933.

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