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Green entrepreneurial orientation and firm performance in South Africa

Author

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  • Olawale Fatoki

    (University of Limpopo, South Africa)

Abstract

The aim of the study was to investigate the impact of green entrepreneurial orientation (GEO) on the sustainable performance (SP) of firms in the context of the hospitality sector. Sustainable performance was measured by financial, environmental and social indicators. The study utilised the quantitative research approach and the causal research design. The cross-sectional survey method was used for data collection. Questionnaire was distributed to 500 owner/managers of formal hotels and guest accommodations in South Africa. 192 respondents participated in the survey. Descriptive statistics and the structural equation modelling were used for data analysis. The Cronbach’s alpha was used as the measure of reliability. The results indicated a significant positive relationship between GEO and financial, environmental and social performance. The findings of the study can assist firms in the hospitality sector understand firm-level factors that can impact on sustainability initiatives.

Suggested Citation

  • Olawale Fatoki, 2019. "Green entrepreneurial orientation and firm performance in South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(1), pages 247-262, September.
    • Handle: RePEc:ssi:jouesi:v:7:y:2019:i:1:p:247-262
    DOI: 10.9770/jesi.2019.7.1(19)
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    References listed on IDEAS

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    1. Andreas Rauch & Johan Wiklund & G.T. Lumpkin & Michael Frese, 2009. "Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future," Entrepreneurship Theory and Practice, , vol. 33(3), pages 761-787, May.
    2. Johan Wiklund & Dean A. Shepherd, 2011. "Where to from Here? EO-as-Experimentation, Failure, and Distribution of Outcomes," Entrepreneurship Theory and Practice, , vol. 35(5), pages 925-946, September.
    3. I. E. Nikolaou & K. Tasopoulou & K. Tsagarakis, 2018. "A Typology of Green Entrepreneurs Based on Institutional and Resource-based Views," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 27(1), pages 111-132, March.
    4. Jeffrey G. Covin & William J. Wales, 2012. "The Measurement of Entrepreneurial Orientation," Entrepreneurship Theory and Practice, , vol. 36(4), pages 677-702, July.
    5. Yixi Ning & Wei Wang & Bo Yu, 2015. "The driving forces of venture capital investments," Small Business Economics, Springer, vol. 44(2), pages 315-344, February.
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    Cited by:

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    2. Saromi Newton & Sahayaselvi Susainathan & Hesil Jerda George & Majdi Quttainah & Satyanarayana Parayitam, 2024. "Top Management Commitment as a Moderator in the Relationship Between Green Banking Adoption Practices and Performance: Evidence from India," Indian Journal of Corporate Governance, , vol. 17(1), pages 33-62, June.
    3. Yangfan Lu & Abdella Kosa Chebo & Shepherd Dhliwayo & Semu Bacha Negasa, 2022. "The Paradox in the Ecological Side of Corporate Entrepreneurship Sustainability: A Research Agenda and Policy Direction," Sustainability, MDPI, vol. 14(22), pages 1-18, November.
    4. Shehu Rabiah Na-Allah & Noor Hazlina Ahmad, 2022. "Entrepreneurial Orientation and Venture Creation in Nigerian Context: Assessing Mediating and Moderating Roles of Self-Efficacy and Entrepreneurial Support among Graduates," Sustainability, MDPI, vol. 14(9), pages 1-25, April.
    5. Yusef Ali Yusef Yakubi & Basuki Basuki & Rudi Purwono & Indrianawati Usman, 2022. "The Impact of Digital Technology and Business Regulations on Financial Inclusion and Socio-Economic Development in Low-Income Countries," SAGE Open, , vol. 12(3), pages 21582440221, August.

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    More about this item

    Keywords

    green entrepreneurial orientation; financial; environmental; social; sustainable performance; South Africa;
    All these keywords.

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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