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Corporate social responsibility spotlight on small and medium enterprises in eThekwini Municipality (South Africa)

Author

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  • Ntise Hendrick Manchidi

    (University of South Africa, South Africa)

  • Thuthukani Mkhize

    (University of South Africa, South Africa)

Abstract

There is a need for corporations located in various municipalities of South Africa (SA) to play an active, socially responsible role in ensuring that human beings can realize their potential with dignity and equality within a healthy environment. Corporate social responsibility (CSR) is increasingly intrinsic towards conventional business functions from research and development to marketing as part of creating jobs for the local communities. Small and medium enterprises (SMEs) are likewise urged to ensure that the lives of vulnerable communities are improved and transformed for the better and that economic, social, and technological progress occurs in these communities. SMEs are essential contributors to economic development in SA, the continent, and the world at large and are responsible for making a meaningful contribution to society. This study sought to investigate the perceptions regarding the CSR of SME owners in the eThekwini Municipality. Data collection from 210 SME owners or managers in the eThekwini Municipality revealed a significant relationship between community involvement, environmental awareness, and community upliftment in the quest to build long-term relationships within communities.

Suggested Citation

  • Ntise Hendrick Manchidi & Thuthukani Mkhize, 2024. "Corporate social responsibility spotlight on small and medium enterprises in eThekwini Municipality (South Africa)," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 63-78, June.
    • Handle: RePEc:ssi:jouesi:v:11:y:2024:i:4:p:63-78
    DOI: 10.9770/jesi.2024.11.4(4)
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    References listed on IDEAS

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    1. Alaeddin Mohammad Khalaf Ahmad & Mira Hashem Abu Shattal & Leila A. Rawashdeh & Jassim Ghasawneh & Nawras Nusairat, 2022. "Corporate social responsibility and brand equity of operating telecoms: brand reputation as a mediating effect," International Journal of Sustainable Economy, Inderscience Enterprises Ltd, vol. 14(1), pages 78-97.
    2. Jintao Lu & Licheng Ren & Siqin Yao & Jiayuan Qiao & Asta Mikalauskiene & Justas Streimikis, 2020. "Exploring the relationship between corporate social responsibility and firm competitiveness," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 33(1), pages 1621-1646, January.
    3. Steffen Roth & Vladislav Valentinov & Markus Heidingsfelder & Miguel Pérez-Valls, 2020. "CSR Beyond Economy and Society: A Post-capitalist Approach," Journal of Business Ethics, Springer, vol. 165(3), pages 411-423, September.
    4. Thomas Lamarche & Catherine Bodet, 2018. "Does CSR Contribute to Sustainable Development? What a Régulation Approach Can Tell Us," Post-Print hal-01471471, HAL.
    Full references (including those not matched with items on IDEAS)

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