Factors influencing customers' decision to buy in online stores
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Abstract
Suggested Citation
DOI: 10.9770/jesi.2023.11.2(16)
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References listed on IDEAS
- Fernandes, Semila & Venkatesh, V.G. & Panda, Rajesh & Shi, Yangyan, 2021. "Measurement of factors influencing online shopper buying decisions: A scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
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More about this item
Keywords
marketing; online decision; buyer; customer decision to buy;All these keywords.
JEL classification:
- A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
- A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
- C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General
- C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
- I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
- L80 - Industrial Organization - - Industry Studies: Services - - - General
- M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
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