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Evaluating Wedding Banquet Halls Using a Novel Multiple-Criteria Decision-Making Model

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  • Man-Ching Peng
  • Ru-Yu Wang

Abstract

The annual turnover of the wedding banquet market in Taiwan is 500–1000 million new Taiwan dollars, which means that the Taiwanese wedding banquet halls market is very prosperous and stable. Huge business opportunities have attracted more and more investment from operators in the catering industry. However, beyond food, these operators do not understand the other needs of consumers. In reality, consumers usually spend much time and effort to make the decision to select a wedding banquet service because there are a number of other factors that concern consumers. Indeed, selecting a wedding banquet hall is a typical multiple-criteria decision-making (MCDM) problem. In this study, a hybrid MCDM method called DEMATEL-based ANP (DANP) was used to identify the key factors within the decision framework, consisting of 11 criteria in 5 aspects. A real case was enumerated to carry on the empirical study. Six key factors were identified: cost/price (C/P) value, reputation, professionalism, friendliness, premium gifts, and bargaining flexibility.JEL classification numbers: M3Keywords: Wedding banquet halls, DEMATEL, ANP, consumer selection decision, MCDM.

Suggested Citation

  • Man-Ching Peng & Ru-Yu Wang, 2017. "Evaluating Wedding Banquet Halls Using a Novel Multiple-Criteria Decision-Making Model," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(5), pages 1-2.
    • Handle: RePEc:spt:admaec:v:7:y:2017:i:5:f:7_5_2
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    References listed on IDEAS

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    1. Tsai, Pei-Hsuan & Wang, Ying-Wei & Kao, Hui-Shu, 2022. "Applying DEMATEL-ANP approach to explore the intention to hold roadside wedding banquets in Penghu: A consumers’ perspective," Evaluation and Program Planning, Elsevier, vol. 95(C).

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