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Two heads are better than one: matchmaking tools in coworking spaces

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  • Cristopher Siegfried Kopplin

    (University of Bayreuth)

Abstract

Matchmaking is introduced to the coworking literature as a process of connecting potential collaboration partners. The process itself is realised through a smartphone application drawing on user-generated profiles, allowing coworkers to create tags according to their business interests and challenges, find cooperation opportunities, and get in touch via instant messaging or voice chat. Acceptance of software support for finding matches in the coworking space context is examined using a modified Technology Acceptance Model, investigating the role of personal innovativeness as additional factor. Personal innovativeness describes an individual’s tendencies towards novel technology for the sake of trying something new. Cluster sampling was employed among 300 German coworking spaces, 93 responses qualified for analysis. Matchmaking is seen as an opportunity to find help for current challenges, personal learning, and establish relations by coworkers. Perceived usefulness is found to be the main factor of acceptance, indicating the need to design matchmaking mechanisms as organically implemented within the coworking ecosystem as possible, preferably integrating it with existing applications.

Suggested Citation

  • Cristopher Siegfried Kopplin, 2021. "Two heads are better than one: matchmaking tools in coworking spaces," Review of Managerial Science, Springer, vol. 15(4), pages 1045-1069, May.
    • Handle: RePEc:spr:rvmgts:v:15:y:2021:i:4:d:10.1007_s11846-020-00382-4
    DOI: 10.1007/s11846-020-00382-4
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    1. Bouncken, Ricarda B. & Aslam, Muhammad Mahmood & Gantert, Till Marius & Kallmuenzer, Andreas, 2023. "New work design for knowledge creation and sustainability: An empirical study of coworking-spaces," Journal of Business Research, Elsevier, vol. 154(C).

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    More about this item

    Keywords

    Coworking spaces; Matchmaking; Technology acceptance; Information system;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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