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A Study on the Impact of Cruise Tourism Experience on Satisfaction, Revisit Behavior, and Consumer Spending Behavior

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Listed:
  • Meng-Li Huang
  • Yi-Min Li
  • Ping-Tsan
  • Ho
  • Hao-Chen Huang

Abstract

This study focuses on exploring the impact of cruise tourism experiences on travelers' satisfaction, revisit intentions, and consumer spending behavior. By distributing questionnaires to cruise travelers and collecting 372 valid samples, the study conducted a comprehensive analysis using structural equation modeling (SEM). The empirical results show that cruise tourism experiences play a crucial role in enhancing travelers' intrinsic and extrinsic satisfaction. These satisfaction factors further positively influence travelers' revisit behavior and directly increase their consumer spending, highlighting the critical role of cruise service quality in promoting tourism sustainability and enhancing economic benefits. Additionally, the study found that improvements in the quality of services provided by cruise operators, such as accommodation, dining, and entertainment, can significantly enhance travelers' overall satisfaction. This not only fosters customer loyalty but also positively influences customers' revisit behavior and consumer spending behavior. These findings provide empirical support for cruise operators in improving services and formulating market strategies. Â JEL classification numbers: Z30, Z32.

Suggested Citation

  • Meng-Li Huang & Yi-Min Li & Ping-Tsan & Ho & Hao-Chen Huang, 2024. "A Study on the Impact of Cruise Tourism Experience on Satisfaction, Revisit Behavior, and Consumer Spending Behavior," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-1.
    • Handle: RePEc:spt:admaec:v:14:y:2024:i:6:f:14_6_1
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    References listed on IDEAS

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    2. Avraham, Eli, 2015. "Destination image repair during crisis: Attracting tourism during the Arab Spring uprisings," Tourism Management, Elsevier, vol. 47(C), pages 224-232.
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    More about this item

    Keywords

    Cruise tourism experience; Satisfaction; Revisit behavior; Consumer spending behavior.;
    All these keywords.

    JEL classification:

    • Z30 - Other Special Topics - - Tourism Economics - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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