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Cultural Adaptation of an MNC in Mexico: A Success Story

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  • Jonathan Matusitz
  • Elizabeth Minei

Abstract

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Suggested Citation

  • Jonathan Matusitz & Elizabeth Minei, 2011. "Cultural Adaptation of an MNC in Mexico: A Success Story," Transition Studies Review, Springer;Central Eastern European University Network (CEEUN), vol. 18(2), pages 418-429, December.
    • Handle: RePEc:spr:trstrv:v:18:y:2011:i:2:p:418-429
    DOI: 10.1007/s11300-011-0200-8
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    References listed on IDEAS

    as
    1. Manuel Chavez, 2002. "The Transformation of Mexican Retailing with NAFTA," Development Policy Review, Overseas Development Institute, vol. 20(4), pages 503-513, September.
    2. Tilly, Chris & Galván, José Luis Álvarez, 2006. "Lousy Jobs, Invisible Unions: The Mexican Retail Sector in the Age of Globalization," International Labor and Working-Class History, Cambridge University Press, vol. 70(1), pages 61-85, October.
    3. Spulber,Daniel F., 2011. "Global Competitive Strategy," Cambridge Books, Cambridge University Press, number 9780521367981.
    4. Cédric Durand & Neil Wrigley, 2009. "Institutional and Economic Determinants of Transnational Retailer Expansion and Performance: A Comparative Analysis of Wal-Mart and Carrefour," Environment and Planning A, , vol. 41(7), pages 1534-1555, July.
    5. Cédric Durand, 2007. "Externalities from foreign direct investment in the Mexican retailing sector," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 31(3), pages 393-411, May.
    6. Robert Jantzen & Donn Pescatrice & Andrew Braunstein, 2009. "Wal-Mart and the US Economy," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 35(3), pages 297-308.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Baines, Joseph, 2015. "Encumbered Behemoth: Wal-Mart, Differential Accumulation and International Retail Restructuring," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 149-166.

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    More about this item

    Keywords

    Adaptation; Culture; Globalization; Glocalization; Mexico; MNC; Wal-Mart; F12; F13; R11;
    All these keywords.

    JEL classification:

    • F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation
    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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