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Music Roles Affect the Selection of Consumption Means: A Questionnaire Survey of People’s Expectations for Music and Exploratory Factor Analysis

Author

Listed:
  • Makoto Takeuchi

    (CyberAgent, Inc
    University of Tsukuba)

  • Soichiro Morishita

    (CyberAgent, Inc)

  • Yukie Sano

    (University of Tsukuba)

Abstract

People listen to music for various purposes, and the roles that listeners expect from music can vary from person to person. In recent years, “subscription-based streaming services” (hereinafter referred to as “subscription”) have increased their share in the music market, thereby changing the way people listen to music. Though, the impact of this change on the role of music, is yet to be explored. This study analyzed survey data to reveal the relationship between the expected roles of music and the choice of music consumption means, including subscription. In particular, we obtained that a factor in the use of subscription is the expectation of constructing a personal identity. We also found that both purchase and live usage are affected by two factors: the expectation of fan identity construction and the expectation of artist contribution. This indicates that subscription is not an alternative to the existing means, but a new kind of consumption means in the music market. It was also found that subscription facilitates the construction of personal identity through music.

Suggested Citation

  • Makoto Takeuchi & Soichiro Morishita & Yukie Sano, 2022. "Music Roles Affect the Selection of Consumption Means: A Questionnaire Survey of People’s Expectations for Music and Exploratory Factor Analysis," The Review of Socionetwork Strategies, Springer, vol. 16(2), pages 453-464, October.
    • Handle: RePEc:spr:trosos:v:16:y:2022:i:2:d:10.1007_s12626-022-00115-x
    DOI: 10.1007/s12626-022-00115-x
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    References listed on IDEAS

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    1. Lacher, Kathleen T & Mizerski, Richard, 1994. "An Exploratory Study of the Responses and Relationships Involved in the Evaluation of, and in the Intention to Purchase New Rock Music," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 366-380, September.
    2. Hannes Datta & George Knox & Bart J. Bronnenberg, 2018. "Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery," Marketing Science, INFORMS, vol. 37(1), pages 5-21, January.
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    4. Ramnath K. Chellappa & Shivendu Shivendu, 2005. "Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets," Information Systems Research, INFORMS, vol. 16(4), pages 400-417, December.
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    Cited by:

    1. Takayuki Mizuno & Takaaki Ohnishi & Ryohei Hisano & Hiroshi Iyetomi & Tsutomu Watanabe, 2022. "Preface of Special Issue on Data Science Questing for a Better Society," The Review of Socionetwork Strategies, Springer, vol. 16(2), pages 333-335, October.

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