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Realizing Social-Media-Based Analytics for Smart Agriculture

Author

Listed:
  • M. Saravanan

    (Ericsson Research Chennai, Ericsson India Global Services Pvt. Ltd.)

  • Satheesh K. Perepu

    (Ericsson Research Chennai, Ericsson India Global Services Pvt. Ltd.)

Abstract

Continuous fluctuation of the daily prices of vegetables and pulses is destabilizing to a country’s economy and hinders the nation’s monetary planning. One factor that affects the fluctuation of the prices is changes in the production of the vegetables and pulses. Early detection and treatment of crop and plant diseases will substantially improve production and constitutes an attempt to introduce smart technology into the system. There is an immediate need for an intelligent solution that advises farmers on how to address crop and plant diseases at the point of demand. In this paper, we have explored social media analytics as a knowledge-intensive process and proposed a new framework for identifying the relevant details of plants from both text and images. This approach will generate knowledge about plant diseases and other areas of development that are related to precision agriculture. The community of farmers within social media is expected to provide immediate suggestions to questions that are posted by members regarding plant diseases and other problems. The newly designed innovative framework identifies the relevant features, finds similarities among the farmers’ heuristics, and ranks their suggestions related to merit and relevance. Our system employs deep learning, natural language processing and other predictive models to compare the combination of text and image extracts and suggest a suitable solution to the farmer’s query. The efficiency of the employed models is evaluated to avoid false positives, and the models are implemented on social media to address plant diseases and other relevant details as a part of evolving smart agriculture.

Suggested Citation

  • M. Saravanan & Satheesh K. Perepu, 2019. "Realizing Social-Media-Based Analytics for Smart Agriculture," The Review of Socionetwork Strategies, Springer, vol. 13(1), pages 33-53, June.
    • Handle: RePEc:spr:trosos:v:13:y:2019:i:1:d:10.1007_s12626-019-00035-3
    DOI: 10.1007/s12626-019-00035-3
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    References listed on IDEAS

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    1. Leslie Lipper & Philip Thornton & Bruce M. Campbell & Tobias Baedeker & Ademola Braimoh & Martin Bwalya & Patrick Caron & Andrea Cattaneo & Dennis Garrity & Kevin Henry & Ryan Hottle & Louise Jackson , 2014. "Climate-smart agriculture for food security," Nature Climate Change, Nature, vol. 4(12), pages 1068-1072, December.
    2. Wolfert, Sjaak & Ge, Lan & Verdouw, Cor & Bogaardt, Marc-Jeroen, 2017. "Big Data in Smart Farming – A review," Agricultural Systems, Elsevier, vol. 153(C), pages 69-80.
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    Cited by:

    1. Effrosyni Bitakou & Sotirios Karetsos & Filotheos Ntalianis & Maria Ntaliani & Constantina Costopoulou, 2023. "Evaluating Social Media Marketing in the Greek Winery Industry," Sustainability, MDPI, vol. 16(1), pages 1-22, December.

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