A Play-Based Methodology for Studying Children: Playfication
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DOI: 10.1007/s11213-018-9455-x
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- Fabrizio Baldassarre & Raffaele Campo, 2015. "A character a day keeps the fruit on display: the influence of cartoon characters on preschoolers' preference for healthy food," International Journal of Markets and Business Systems, Inderscience Enterprises Ltd, vol. 1(3), pages 260-274.
- Fabrizio Baldassarre & Raffaele Campo, 2014. "L?influenza del brand, del packaging e dei character sulle preferenze dei bambini: confronto tra ortofrutta e altri alimenti," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 129-149.
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Keywords
Pre-schoolers; Methodology; Play; Playfication; Gamification;All these keywords.
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