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Criteria used in the selection of franchisees: an application in the service industry

Author

Listed:
  • José Ramírez-Hurtado
  • Flor Guerrero-Casas
  • Francisco Rondán-Cataluña

Abstract

The service industry is one of the greatest driving forces behind the growth of franchising in many countries. The aims of this study are to identify the characteristics of the franchisee profile preferred by franchisors in the service industry and to show how the simulation of franchisees with conjoint analysis constitutes a powerful tool for the correct selection of franchisees by franchisors. Criteria that franchisors in the service industry look for in franchisee candidates are ranked by importance using conjoint analysis; a decomposition methodology that is rarely used in this field. The value of the paper is significant as it provides a practical framework for franchisors for the selection process of franchisees when choosing from a group of potential franchisees. Copyright Springer-Verlag 2011

Suggested Citation

  • José Ramírez-Hurtado & Flor Guerrero-Casas & Francisco Rondán-Cataluña, 2011. "Criteria used in the selection of franchisees: an application in the service industry," Service Business, Springer;Pan-Pacific Business Association, vol. 5(1), pages 47-67, March.
    • Handle: RePEc:spr:svcbiz:v:5:y:2011:i:1:p:47-67
    DOI: 10.1007/s11628-011-0101-2
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    References listed on IDEAS

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    1. Beatriz Minguela-Rata & José López-Sánchez & M. Rodríguez-Benavides, 2009. "The effect of knowledge complexity on the performance of franchise systems in the service industries: an empirical study," Service Business, Springer;Pan-Pacific Business Association, vol. 3(1), pages 101-115, March.
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    Cited by:

    1. José M. Ramírez-Hurtado & Ignacio Contreras, 2017. "Efficiency of travel agency franchises: a study in Spain," Service Business, Springer;Pan-Pacific Business Association, vol. 11(4), pages 717-739, December.
    2. Joonho Moon & Amit Sharma & Won Seok Lee, 2017. "Restaurant franchising and top management team," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 299-319, June.
    3. Vanesa Solís-Rodríguez & Manuel González-Díaz, 2019. "Prior interactions and contractual completeness in Spanish franchising," Small Business Economics, Springer, vol. 53(3), pages 795-812, October.
    4. María D. Caro-Vela & José M. Ramírez-Hurtado & Esther Calderón-Monge, 2024. "Insights into the localisation of outlets: The franchising chains," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2139-2167, September.
    5. Calderon-Monge, Esther & Pastor-Sanz, Iván & Sendra-García, Javier, 2021. "How to select franchisees: A model proposal," Journal of Business Research, Elsevier, vol. 135(C), pages 676-684.

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