Product service supply chain, brand value co-creation and performance of agricultural products
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DOI: 10.1007/s43546-023-00483-8
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- Merz, Michael A. & Zarantonello, Lia & Grappi, Silvia, 2018. "How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale," Journal of Business Research, Elsevier, vol. 82(C), pages 79-89.
- Ramaswamy, Venkat & Ozcan, Kerimcan, 2016. "Brand value co-creation in a digitalized world: An integrative framework and research implications," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 93-106.
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Keywords
Brand value co-creation; Quality of product service supply chain; Capacity of product service supply chain; Brand performance;All these keywords.
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