IDEAS home Printed from https://ideas.repec.org/a/spr/sjobre/v63y2011i7d10.1007_bf03372858.html
   My bibliography  Save this article

Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt

Author

Listed:
  • Tim Prostka

    (Research Center for Media and Communication)

  • Michel Clement

    (Research Center for Media and Communication)

  • Eva Blömeke

    (Research Center for Media and Communication)

  • Frank Sambeth

    (Verlagsgruppe Random House GmbH)

Abstract

Zusammenfassung Der Buchmarkt ist geprägt von einer hohen Dynamik. Diese entsteht durch die Verfügbarkeit neuer Technologien, die sowohl das Angebot belletristischer Bücher als auch das Bezugs- und Nutzungsverhalten beeinflussen. Die beteiligten Akteure, Publikumsverlage und Buchhandel, reagieren bisher weitgehend defensiv auf diese Entwicklung. Damit erleichtern sie einerseits neuen Wettbewerbern den Markteintritt, andererseits wächst auch die Gefahr des Verlusts zahlungsbereiter Nachfrage durch illegale Angebote. Die Entwicklung in anderen Medienteilbranchen zeigt, dass die Nutzung neuer Technologien im Rahmen der Wertschöpfung sowie die Beachtung von Änderungen der Bezugs- und Nutzungsgewohnheiten der Konsumenten wesentliche Kriterien für eine langfristig tragfähige Angebotsgestaltung sind. Vor diesem Hintergrund analysiert der Beitrag die Zusammenhänge zwischen Angebot und Nachfrage im belletristischen Buchmarkt und leitet direkte Handlungsempfehlungen für die betroffenen Unternehmen der Branche ab.

Suggested Citation

  • Tim Prostka & Michel Clement & Eva Blömeke & Frank Sambeth, 2011. "Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt," Schmalenbach Journal of Business Research, Springer, vol. 63(7), pages 714-744, November.
    • Handle: RePEc:spr:sjobre:v:63:y:2011:i:7:d:10.1007_bf03372858
    DOI: 10.1007/BF03372858
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/BF03372858
    File Function: Abstract
    Download Restriction: no
    File URL: https://libkey.io/10.1007/BF03372858?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Brett Danaher & Samita Dhanasobhon & Michael D. Smith & Rahul Telang, 2010. "Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy," Marketing Science, INFORMS, vol. 29(6), pages 1138-1151, 11-12.
    2. Martin Peitz & Patrick Waelbroeck, 2005. "An Economist's Guide to Digital Music," CESifo Economic Studies, CESifo Group, vol. 51(2-3), pages 359-428.
    3. Sarkar, Mitrabarun & Butler, Brian & Steinfield, Charles, 1998. "Cybermediaries in Electronic Marketspace: Toward Theory Building," Journal of Business Research, Elsevier, vol. 41(3), pages 215-221, March.
    4. Stremersch, S. & Tellis, G.J. & Franses, Ph.H.B.F. & Binken, J.L.G., 2007. "Indirect Network Effects in New Product Growth," ERIM Report Series Research in Management ERS-2007-019-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Luis Aguiar & Jörg Claussen & Christian Peukert, 2018. "Catch Me If You Can: Effectiveness and Consequences of Online Copyright Enforcement," Information Systems Research, INFORMS, vol. 29(3), pages 656-678, September.
    2. Shijie Lu & Xin (Shane) Wang & Neil Bendle, 2020. "Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry," Management Science, INFORMS, vol. 66(5), pages 2140-2162, May.
    3. Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
    4. Francisco Alcalá & Miguel González‐Maestre, 2012. "Artistic Creation and Intellectual Property: A Professional Career Approach," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 21(3), pages 633-672, September.
    5. Tim Paul Thomes, 2010. "Vertically Related Markets of Collective Licensing of Differentiated Copyrights with Indirect Network Effects," Jena Economics Research Papers 2010-056, Friedrich-Schiller-University Jena.
    6. Gediminas Adomavicius & Jesse Bockstedt & Alok Gupta, 2012. "Modeling Supply-Side Dynamics of IT Components, Products, and Infrastructure: An Empirical Analysis Using Vector Autoregression," Information Systems Research, INFORMS, vol. 23(2), pages 397-417, June.
    7. Victoria Ateca-Amestoy & Concetta Castiglione, 2016. "The consumption of cultural goods through the internet. How is it affected by the digital divide?," ACEI Working Paper Series AWP-04-2016, Association for Cultural Economics International, revised May 2016.
    8. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
    9. Poort, Joost & Leenheer, Jorna & van der Ham, Jeroen & Dumitru, Cosmin, 2014. "Baywatch: Two approaches to measure the effects of blocking access to The Pirate Bay," Telecommunications Policy, Elsevier, vol. 38(4), pages 383-392.
    10. Alina Sorescu & Sorin M. Sorescu & Will J. Armstrong & Bart Devoldere, 2018. "Two Centuries of Innovations and Stock Market Bubbles," Marketing Science, INFORMS, vol. 37(4), pages 507-529, August.
    11. Alcalá, Francisco & González-Maestre, Miguel, 2010. "Copying, superstars, and artistic creation," Information Economics and Policy, Elsevier, vol. 22(4), pages 365-378, December.
    12. Peitz, Martin & Waelbroeck, Patrick, 2006. "Why the music industry may gain from free downloading -- The role of sampling," International Journal of Industrial Organization, Elsevier, vol. 24(5), pages 907-913, September.
    13. Marc Bourreau & Michel Gensollen & François Moreau & Patrick Waelbroeck, 2013. "“Selling less of more?” The impact of digitization on record companies," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(3), pages 327-346, August.
    14. Anuj Kumar & Rahul Telang, 2012. "Does the Web Reduce Customer Service Cost? Empirical Evidence from a Call Center," Information Systems Research, INFORMS, vol. 23(3-part-1), pages 721-737, September.
    15. Jens Hougaard & Mich Tvede, 2010. "Selling digital music: business models for public goods," Netnomics, Springer, vol. 11(1), pages 85-102, April.
    16. Christian Stummer & Dennis Kundisch & Reinhold Decker, 2018. "Platform Launch Strategies," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 60(2), pages 167-173, April.
    17. Fabrizio, Kira R. & Hawn, Olga, 2013. "Enabling diffusion: How complementary inputs moderate the response to environmental policy," Research Policy, Elsevier, vol. 42(5), pages 1099-1111.
    18. Steven James Watson & Daniel John Zizzo & Piers Fleming, 2015. "Determinants of Unlawful File Sharing: A Scoping Review," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-23, June.
    19. Peitz, Martin & Waelbroeck, Patrick, 2004. "File-Sharing, Sampling, and Music Distribution," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 31, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
    20. Godefroy Nguyen & Sylvain Dejean & François Moreau, 2014. "On the complementarity between online and offline music consumption: the case of free streaming," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(4), pages 315-330, November.

    More about this item

    Keywords

    M 00; M30;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sjobre:v:63:y:2011:i:7:d:10.1007_bf03372858. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.