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Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt

Author

Listed:
  • Tim Prostka

    (Research Center for Media and Communication)

  • Michel Clement

    (Research Center for Media and Communication)

  • Eva Blömeke

    (Research Center for Media and Communication)

  • Frank Sambeth

    (Verlagsgruppe Random House GmbH)

Abstract

Zusammenfassung Der Buchmarkt ist geprägt von einer hohen Dynamik. Diese entsteht durch die Verfügbarkeit neuer Technologien, die sowohl das Angebot belletristischer Bücher als auch das Bezugs- und Nutzungsverhalten beeinflussen. Die beteiligten Akteure, Publikumsverlage und Buchhandel, reagieren bisher weitgehend defensiv auf diese Entwicklung. Damit erleichtern sie einerseits neuen Wettbewerbern den Markteintritt, andererseits wächst auch die Gefahr des Verlusts zahlungsbereiter Nachfrage durch illegale Angebote. Die Entwicklung in anderen Medienteilbranchen zeigt, dass die Nutzung neuer Technologien im Rahmen der Wertschöpfung sowie die Beachtung von Änderungen der Bezugs- und Nutzungsgewohnheiten der Konsumenten wesentliche Kriterien für eine langfristig tragfähige Angebotsgestaltung sind. Vor diesem Hintergrund analysiert der Beitrag die Zusammenhänge zwischen Angebot und Nachfrage im belletristischen Buchmarkt und leitet direkte Handlungsempfehlungen für die betroffenen Unternehmen der Branche ab.

Suggested Citation

  • Tim Prostka & Michel Clement & Eva Blömeke & Frank Sambeth, 2011. "Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt," Schmalenbach Journal of Business Research, Springer, vol. 63(7), pages 714-744, November.
    • Handle: RePEc:spr:sjobre:v:63:y:2011:i:7:d:10.1007_bf03372858
    DOI: 10.1007/BF03372858
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    References listed on IDEAS

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    Keywords

    M 00; M30;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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