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Erfolgsstrategien im Plattformwettbewerb

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  • Helmut Dietl

    (Institut für Strategie und Unternehmensökonomik)

Abstract

Zusammenfassung Die wirtschaftliche Bedeutung von Interaktionsplattformen, die zwei oder mehr Marktseiten miteinander verbinden, ist in der jüngsten Vergangenheit enorm gestiegen. Beispielsweise stehen Telekommunikations-, Internet-, Versorgungs-,Medien-, Videospiele-, Logistik-, Finanzdienstleistungs-, Computersoftware- und Reiseunternehmen im Plattformwettbewerb. Der wichtigste Unterschied zu anderen Branchen besteht dabei in der Bedeutung von Netzwerkeffekten, insbesondere Netzwerkkreuzeffekten. Dieser Beitrag arbeitet die wichtigsten Erfolgsfaktoren im Plattformwettbewerb heraus und zeigt, wie Unternehmen durch erfolgreiche Netzwerkmobilisierung, Plattformorganisation, Einklink- und Bündelungsstrategien Wettbewerbsvorteile gegenüber Konkurrenten erzielen können.

Suggested Citation

  • Helmut Dietl, 2010. "Erfolgsstrategien im Plattformwettbewerb," Schmalenbach Journal of Business Research, Springer, vol. 62(62), pages 63-83, January.
    • Handle: RePEc:spr:sjobre:v:62:y:2010:i:62:d:10.1007_bf03373747
    DOI: 10.1007/BF03373747
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    Cited by:

    1. Pamela Wicker & Christian Weingärtner & Christoph Breuer & Helmut Dietl, 2012. "The Effect of a Sports Institution’s Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany," International Journal of Sport Finance, Fitness Information Technology, vol. 7(4), pages 340-357, November.
    2. Helmut Dietl, 2010. "Besonderheiten des Sports ‐ Was rechtfertigt eine "eigene Ökonomik"?," Working Papers 0137, University of Zurich, Institute for Strategy and Business Economics (ISU).
    3. Key Pousttchi & Alexander Gleiss, 2019. "Surrounded by middlemen - how multi-sided platforms change the insurance industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 609-629, December.

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    Keywords

    L0; L1; M1; M2;
    All these keywords.

    JEL classification:

    • L0 - Industrial Organization - - General
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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