Betriebswirtschaftliche Wissenschaft und Unternehmenspraxis
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DOI: 10.1007/BF03372792
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Keywords
M10; M30;JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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