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Anpassung von Exportpreisen bei Wechselkursänderungen

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  • Helge Löbler

    (Universität Leipzig)

Abstract

Zusammenfassung Der vorliegende Beitrag untersucht den Einfluss von Wechselkursänderungen auf Exportpreise. Dabei werden verschiedene Preisstrategien, nämlich das ‘pricing to market’, das ‘pass through’ und Gleichgewichtspreise, miteinander verglichen. Es werden zwei Typen von Preis-Absatzfunktionen diskutiert, einmal linear und einmal multiplikativ. Es zeigt sich, dass die Strategie der Preisführerschaft auf der Basis von Stackelberg-Preisen eine dominierende Strategie ist, die darüber hinaus zu einem einfachen Anpassungsverhalten der Preise an die Wechselkursänderungen führt. Diese Ergebnisse werden empirisch überprüft.

Suggested Citation

  • Helge Löbler, 2006. "Anpassung von Exportpreisen bei Wechselkursänderungen," Schmalenbach Journal of Business Research, Springer, vol. 58(5), pages 618-637, August.
    • Handle: RePEc:spr:sjobre:v:58:y:2006:i:5:d:10.1007_bf03371669
    DOI: 10.1007/BF03371669
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    M21; M31;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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