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Strategien von Standardsoftware-Anbietern: Eine Analyse auf der Basis von Netzeffekten

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  • Peter Buxmann

    (Technische Universität Freiberg)

Abstract

Summary This paper examines strategies of standard software vendors, in view of the existence of network effects on standard software markets. In particular, we analyze if and under which conditions penetration pricing can be considered as a promising strategy. Our work is based on a simulation model, which provides the opportunity to examine the impact of alternative pricing strategies on the distribution of software systems. Furthermore, the paper provides some empirical results.

Suggested Citation

  • Peter Buxmann, 2002. "Strategien von Standardsoftware-Anbietern: Eine Analyse auf der Basis von Netzeffekten," Schmalenbach Journal of Business Research, Springer, vol. 54(5), pages 442-457, August.
    • Handle: RePEc:spr:sjobre:v:54:y:2002:i:5:d:10.1007_bf03376987
    DOI: 10.1007/BF03376987
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    References listed on IDEAS

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    More about this item

    Keywords

    L11; L86; M21; O14;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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