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Standardisierungsstrategien: Eine erweiterte Betrachtung des Wettbewerbs auf Netzeffektmärkten

Author

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  • Frank Borowicz

    (FernUniversität in Hagen)

  • Ewald Scherm

    (FernUniversität in Hagen)

Abstract

Summary Compatibility standards have the power to change industry structure and help to establish new markets. Yet this high strategic relevance is not very well reflected in business literature. Therefore this paper deals with standardization strategies which are competitive strategies specifically designed for markets with network effects. Both, market or de-facto-standards and committee standards will be looked at. In order to analyse for which markets standardization strategies are useful, the concept of network effects, which has its origins in economics, will be developed further.

Suggested Citation

  • Frank Borowicz & Ewald Scherm, 2001. "Standardisierungsstrategien: Eine erweiterte Betrachtung des Wettbewerbs auf Netzeffektmärkten," Schmalenbach Journal of Business Research, Springer, vol. 53(4), pages 391-416, June.
    • Handle: RePEc:spr:sjobre:v:53:y:2001:i:4:d:10.1007_bf03372653
    DOI: 10.1007/BF03372653
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    References listed on IDEAS

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    More about this item

    Keywords

    L10; M10; O32;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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