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Nachfragerbündelung

Author

Listed:
  • Markus Voeth

    (Gerhard-Mercator-Universität Duisburg)

Abstract

Zusammenfassung Bundling-Phänomene werden in der Literatur in vielfältiger Hinsicht diskutiert. Relativ selten wird allerdings die Bündelung des Bedarfs verschiedener Nachfrager betrachtet. Diese im vorliegenden Beitrag als Nachfragerbündelung bezeichnete Bundling-Form wird anhand eines einfachen ökonomischen Modells untersucht. Hierbei zeigt sich, dass sich Anbieter und Nachfrager durch Nachfragerbündelungen ökonomisch besser stellen können, dass der Realisation der möglichen Zusatzgewinne allerdings Quasirentenverteilungsprobleme entgegenstehen. Diese führen — wie bei Nachfragerbündelungen im Internet beobachtbar — zum Auftreten von Intermediären, die den Nachfragern die Bündelungsaktivitäten abnehmen und hierfür die ansonsten nicht realisierbaren Bündelungsgewinne einbehalten.

Suggested Citation

  • Markus Voeth, 2002. "Nachfragerbündelung," Schmalenbach Journal of Business Research, Springer, vol. 54(2), pages 113-127, March.
    • Handle: RePEc:spr:sjobre:v:54:y:2002:i:2:d:10.1007_bf03371621
    DOI: 10.1007/BF03371621
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    References listed on IDEAS

    as
    1. Schmalensee, Richard, 1984. "Gaussian Demand and Commodity Bundling," The Journal of Business, University of Chicago Press, vol. 57(1), pages 211-230, January.
    2. Klein, Benjamin & Crawford, Robert G & Alchian, Armen A, 1978. "Vertical Integration, Appropriable Rents, and the Competitive Contracting Process," Journal of Law and Economics, University of Chicago Press, vol. 21(2), pages 297-326, October.
    3. Nagle, Thomas, 1984. "Economic Foundations for Pricing," The Journal of Business, University of Chicago Press, vol. 57(1), pages 3-26, January.
    4. William James Adams & Janet L. Yellen, 1976. "Commodity Bundling and the Burden of Monopoly," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 90(3), pages 475-498.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    M31; D40; D70;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General

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