Innovation, loyalty and generic competition in pharmaceutical markets
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DOI: 10.1007/s13209-010-0032-5
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More about this item
Keywords
Brand-name drug; Line extension; Generic competition; Pharmaceutical markets; Innovation; I10; L13;All these keywords.
JEL classification:
- I10 - Health, Education, and Welfare - - Health - - - General
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
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