Getting over the issue of theoretical stagnation: an exploration and metamorphosis of grounded theory approach
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DOI: 10.1007/s11135-021-01159-x
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- Jahangir Hamzavi, 2023. "Developing a comprehensive model for the knowledge productivity in electronic word-of-mouth marketing for banks," SN Business & Economics, Springer, vol. 3(2), pages 1-29, February.
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Keywords
Grounded theory; Theoretical stagnation; Qualitative research; Theory development; Management; Novice researchers;All these keywords.
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