IDEAS home Printed from https://ideas.repec.org/a/spr/qualqt/v51y2017i4d10.1007_s11135-016-0371-9.html
   My bibliography  Save this article

Longitudinal dynamics of the cultural diffusion of Kpop on YouTube

Author

Listed:
  • Weiai Wayne Xu

    (University of Massachusetts)

  • Ji-young Park

    (Yeungnam University)

  • Han Woo Park

    (YeungNam University)

Abstract

This study takes a longitudinal perspective towards the early stage of social-media-based cultural diffusion. Based on the case of Korean artist Psy’s viral video Gangnam Style, the study reveals the temporal changes of YouTube user characteristics, user-to-user networks, the semantics and sentiment in user-generated comments. Specifically, it shows that YouTube commenters were mostly young and male, with U.S. based commenters dominating the early stage of diffusion. Later, there was an increased share of participation from non-U.S. commenters. Commenting behavior was intensive in early stages, but the interest wore off as time went by. User-to-user interactions based on comment-replying became gradually compartmentalized; in addition, the video and its artist and underlying cultural phenomenon were being evaluated against other popular culture figures and shows. The semantic analysis also shows that commenters were interested in the national cultural origin of the video.

Suggested Citation

  • Weiai Wayne Xu & Ji-young Park & Han Woo Park, 2017. "Longitudinal dynamics of the cultural diffusion of Kpop on YouTube," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(4), pages 1859-1875, July.
    • Handle: RePEc:spr:qualqt:v:51:y:2017:i:4:d:10.1007_s11135-016-0371-9
    DOI: 10.1007/s11135-016-0371-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11135-016-0371-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11135-016-0371-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Minjeong Kim & Yun-Cheol Heo & Seong-Cheol Choi & Han Park, 2014. "Comparative trends in global communication networks of #Kpop tweets," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2687-2702, September.
    2. Park, Han Woo & Leydesdorff, Loet, 2013. "Decomposing social and semantic networks in emerging “big data” research," Journal of Informetrics, Elsevier, vol. 7(3), pages 756-765.
    3. Mike Thelwall & Pardeep Sud & Farida Vis, 2012. "Commenting on YouTube videos: From guatemalan rock to El Big Bang," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 63(3), pages 616-629, March.
    4. Xanat Vargas Meza & Han Woo Park, 2016. "Organic Products in Mexico and South Korea on Twitter," Journal of Business Ethics, Springer, vol. 135(3), pages 587-603, May.
    5. Carliss Y. Baldwin & Kim B. Clark, 2000. "Design Rules, Volume 1: The Power of Modularity," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262024667, April.
    6. Mike Thelwall & Pardeep Sud & Farida Vis, 2012. "Commenting on YouTube videos: From guatemalan rock to El Big Bang," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 63(3), pages 616-629, March.
    7. Xanat Vargas Meza & Han Park, 2015. "Globalization of cultural products: a webometric analysis of Kpop in Spanish-speaking countries," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(4), pages 1345-1360, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Woohyun Yoo & Taemin Kim & Soobum Lee, 2021. "Predictors of Viewing YouTube Videos on Incheon Chinatown Tourism in South Korea: Engagement and Network Structure Factors," Sustainability, MDPI, vol. 13(22), pages 1-11, November.
    2. Yu Lim Lee & Minji Jung & Robert Jeyakumar Nathan & Jae-Eun Chung, 2020. "Cross-National Study on the Perception of the Korean Wave and Cultural Hybridity in Indonesia and Malaysia Using Discourse on Social Media," Sustainability, MDPI, vol. 12(15), pages 1-33, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mike Thelwall & David Foster, 2021. "Male or female gender‐polarized YouTube videos are less viewed," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(12), pages 1545-1557, December.
    2. Francesca Negri, 2015. "User-generated video parodies in social media," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(1), pages 75-95.
    3. Oksanen, Atte & Hawdon, James & Räsänen, Pekka, 2014. "Glamorizing rampage online: School shooting fan communities on YouTube," Technology in Society, Elsevier, vol. 39(C), pages 55-67.
    4. Chinnadurai Kathiravan & Murugesan Selvam & Desti Kannaiah & Kasilingam Lingaraja & Vadivel Thanikachalam, 2019. "On the relationship between weather and Agricultural Commodity Index in India: a study with reference to Dhaanya of NCDEX," Quality & Quantity: International Journal of Methodology, Springer, vol. 53(2), pages 667-683, March.
    5. Sandra González-Bailón & Georgios Paltoglou, 2015. "Signals of Public Opinion in Online Communication," The ANNALS of the American Academy of Political and Social Science, , vol. 659(1), pages 95-107, May.
    6. Srijana Acharya & Han Woo Park, 2017. "Open data in Nepal: a webometric network analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(3), pages 1027-1043, May.
    7. Jiwon Kang & Jina Kim & Migyeong Yang & Eunil Park & Minsam Ko & Munyoung Lee & Jinyoung Han, 2022. "Behind the scenes of K-pop fandom: unveiling K-pop fandom collaboration network," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(3), pages 1481-1502, June.
    8. Baldwin, Carliss Y. & Bogers, Marcel L.A.M. & Kapoor, Rahul & West, Joel, 2024. "Focusing the ecosystem lens on innovation studies," Research Policy, Elsevier, vol. 53(3).
    9. Filippo Carlo Wezel & Gino Cattani & Johannes M. Pennings, 2006. "Competitive Implications of Interfirm Mobility," Organization Science, INFORMS, vol. 17(6), pages 691-709, December.
    10. Srivardhini K. Jha & E. Richard Gold & Laurette Dubé, 2021. "Modular Interorganizational Network Governance: A Conceptual Framework for Addressing Complex Social Problems," Sustainability, MDPI, vol. 13(18), pages 1-21, September.
    11. Zhang, Yi & Huang, Ying & Porter, Alan L. & Zhang, Guangquan & Lu, Jie, 2019. "Discovering and forecasting interactions in big data research: A learning-enhanced bibliometric study," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 795-807.
    12. Ehrenhard, Michel & Kijl, Bjorn & Nieuwenhuis, Lambert, 2014. "Market adoption barriers of multi-stakeholder technology: Smart homes for the aging population," Technological Forecasting and Social Change, Elsevier, vol. 89(C), pages 306-315.
    13. Yuchen Zhang & Wei Yang, 2022. "Breakthrough invention and problem complexity: Evidence from a quasi‐experiment," Strategic Management Journal, Wiley Blackwell, vol. 43(12), pages 2510-2544, December.
    14. Tian Heong Chan & Shi-Ying Lim, 2023. "The Emergence of Novel Product Uses: An Investigation of Exaptations in IKEA Hacks," Management Science, INFORMS, vol. 69(5), pages 2870-2892, May.
    15. Singh, Anuraag & Triulzi, Giorgio & Magee, Christopher L., 2021. "Technological improvement rate predictions for all technologies: Use of patent data and an extended domain description," Research Policy, Elsevier, vol. 50(9).
    16. Seppo Kuula & Harri Haapasalo & Arto Tolonen, 2018. "Cost-efficient co-creation of knowledge intensive business services," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 779-808, December.
    17. Najda-Janoszka, Marta, 2011. "Zatrzymywanie Wartości W Sieciach Kooperacyjnych Przedsiębiorstw [Value Appropriation in Cooperative Networks]," MPRA Paper 42582, University Library of Munich, Germany.
    18. Gediminas Adomavicius & Jesse Bockstedt & Alok Gupta, 2012. "Modeling Supply-Side Dynamics of IT Components, Products, and Infrastructure: An Empirical Analysis Using Vector Autoregression," Information Systems Research, INFORMS, vol. 23(2), pages 397-417, June.
    19. Pinar Ozcan & Filipe M. Santos, 2015. "The market that never was: Turf wars and failed alliances in mobile payments," Strategic Management Journal, Wiley Blackwell, vol. 36(10), pages 1486-1512, October.
    20. repec:ers:journl:v:xv:y:2012:i:sie:p:157-194 is not listed on IDEAS
    21. Gambardella, Alfonso & Conti, Raffaele & Novelli, Elena, 2018. "Specializing in Generality: Firm Strategies When Intermediate Markets Work," CEPR Discussion Papers 12782, C.E.P.R. Discussion Papers.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:qualqt:v:51:y:2017:i:4:d:10.1007_s11135-016-0371-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.