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Comparing acquiescent and extreme response styles in face-to-face and web surveys

Author

Listed:
  • Mingnan Liu

    (SurveyMonkey)

  • Frederick G. Conrad

    (University of Michigan
    University of Maryland)

  • Sunghee Lee

    (University of Michigan)

Abstract

Likert scales are popular for measuring attitudes, but response style, a source of measurement error associated with this type of question, can result in measurement bias. This study investigates the effect of data collection mode on both types of response styles using data from the 2012 American National Election Studies (ANES). 2012 was the 1 year in which ANES conducted two parallel surveys, one through face-to-face interviews and another through Web, using two independent national probability samples and an identical questionnaire. We used three sets of balanced Likert scales from the survey to measure the acquiescent and extreme response styles. Using the latent class analysis modeling approach, we find that: (1) both acquiescent and extreme response styles exist in both face-to-face and Web survey modes; (2) face-to-face respondents demonstrate more acquiescent and extreme response styles than Web respondents; (3) the mode effect is similar for white, black and Hispanic respondents.

Suggested Citation

  • Mingnan Liu & Frederick G. Conrad & Sunghee Lee, 2017. "Comparing acquiescent and extreme response styles in face-to-face and web surveys," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(2), pages 941-958, March.
    • Handle: RePEc:spr:qualqt:v:51:y:2017:i:2:d:10.1007_s11135-016-0320-7
    DOI: 10.1007/s11135-016-0320-7
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    References listed on IDEAS

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    1. Aday, L.A. & Chiu, G.Y. & Andersen, R., 1980. "Methodological issues in health care surveys of the Spanish heritage population," American Journal of Public Health, American Public Health Association, vol. 70(4), pages 367-374.
    2. Guy Moors, 2003. "Diagnosing Response Style Behavior by Means of a Latent-Class Factor Approach. Socio-Demographic Correlates of Gender Role Attitudes and Perceptions of Ethnic Discrimination Reexamined," Quality & Quantity: International Journal of Methodology, Springer, vol. 37(3), pages 277-302, August.
    3. Jaak B. Billiet & Eldad Davidov, 2008. "Testing the Stability of an Acquiescence Style Factor Behind Two Interrelated Substantive Variables in a Panel Design," Sociological Methods & Research, , vol. 36(4), pages 542-562, May.
    4. Guy Moors, 2008. "Exploring the effect of a middle response category on response style in attitude measurement," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(6), pages 779-794, December.
    5. Natalia Kieruj & Guy Moors, 2013. "Response style behavior: question format dependent or personal style?," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 193-211, January.
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    Cited by:

    1. Yingbin Zhang & Zhaoxi Yang & Yehui Wang, 2022. "The Impact of Extreme Response Style on the Mean Comparison of Two Independent Samples," SAGE Open, , vol. 12(2), pages 21582440221, June.
    2. Pengsheng Ni & Molly Marino & Emily Dore & Lily Sonis & Colleen M Ryan & Jeffrey C Schneider & Alan M Jette & Lewis E Kazis, 2019. "Extreme response style bias in burn survivors," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-13, May.
    3. Rachel E. Davis & Frederick G. Conrad & Shaohua Dong & Anna Mesa & Sunghee Lee & Timothy P. Johnson, 2024. "An ounce of prevention: using conversational interviewing and avoiding agreement response scales to prevent acquiescence," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(1), pages 471-495, February.

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