Visual conjoint analysis (VCA): a topology of preferences in multi-attribute decision making
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DOI: 10.1007/s11135-014-9992-z
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References listed on IDEAS
- Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
- Paul E. Green & Abba M. Krieger & Yoram Wind, 2001. "Thirty Years of Conjoint Analysis: Reflections and Prospects," Interfaces, INFORMS, vol. 31(3_supplem), pages 56-73, June.
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- Cranmer, Alexana & Broughel, Anna Ebers & Ericson, Jonathan & Goldberg, Mike & Dharni, Kira, 2023. "Getting to 30 GW by 2030: Visual preferences of coastal residents for offshore wind farms on the US East Coast," Energy Policy, Elsevier, vol. 173(C).
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Keywords
Conjoint analysis; Cluster analysis; Data reduction; Dimension reduction; Visual conjoint analysis;All these keywords.
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