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Examination of the effects of the relationship marketing orientation on the company performance

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  • Selin Kucukkancabas
  • Ayse Akyol
  • Berk Ataman

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  • Selin Kucukkancabas & Ayse Akyol & Berk Ataman, 2009. "Examination of the effects of the relationship marketing orientation on the company performance," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(3), pages 441-450, May.
    • Handle: RePEc:spr:qualqt:v:43:y:2009:i:3:p:441-450
    DOI: 10.1007/s11135-007-9119-x
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    References listed on IDEAS

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    1. Erin Anderson & Barton Weitz, 1989. "Determinants of Continuity in Conventional Industrial Channel Dyads," Marketing Science, INFORMS, vol. 8(4), pages 310-323.
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    Cited by:

    1. Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.
    2. Wongsansukcharoen, Jedsada, 2022. "Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    3. Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.

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