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Reliability and expected loss: A unifying principle

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  • Bruce Cooil
  • Roland Rust

Abstract

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Suggested Citation

  • Bruce Cooil & Roland Rust, 1994. "Reliability and expected loss: A unifying principle," Psychometrika, Springer;The Psychometric Society, vol. 59(2), pages 203-216, June.
    • Handle: RePEc:spr:psycho:v:59:y:1994:i:2:p:203-216
    DOI: 10.1007/BF02295184
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    References listed on IDEAS

    as
    1. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
    2. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
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    Cited by:

    1. Bruce Cooil & Roland Rust, 1995. "General estimators for the reliability of qualitative data," Psychometrika, Springer;The Psychometric Society, vol. 60(2), pages 199-220, June.
    2. Adam Duhachek & Anne T. Coughlan & Dawn Iacobucci, 2005. "Results on the Standard Error of the Coefficient Alpha Index of Reliability," Marketing Science, INFORMS, vol. 24(2), pages 294-301, July.

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