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Effective Global Strategy Implementation

Author

Listed:
  • Attila Yaprak

    (Wayne State University)

  • Shichun Xu

    (University of Tennessee)

  • Erin Cavusgil

    (University of Michigan-Flint)

Abstract

This article offers a contingency framework of global strategy implementation effectiveness on firm performance. The research question we seek to address is what the structural and process requirements are for MNEs to successfully implement global strategy through increased efficiency and effectiveness of integration and coordination across world markets. Our central premise is that MNEs’ capabilities in establishing supporting structural and process mechanisms will enhance the effectiveness and efficiency of implementing their global strategies which would, in turn, lead to better firm performance.

Suggested Citation

  • Attila Yaprak & Shichun Xu & Erin Cavusgil, 2011. "Effective Global Strategy Implementation," Management International Review, Springer, vol. 51(2), pages 179-192, April.
    • Handle: RePEc:spr:manint:v:51:y:2011:i:2:d:10.1007_s11575-011-0071-6
    DOI: 10.1007/s11575-011-0071-6
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    References listed on IDEAS

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    Cited by:

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    2. Günther, Kathrin, 2016. "Key Factors for Successful Implementation of a Sustainability Strategy," Journal of Applied Leadership and Management, Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, vol. 4, pages 1-20.
    3. Brauer, Matthias & Heitmann, Mark, 2013. "Antecedents and temporal dynamics of strategic divergence in multinational corporations: Evidence from Europe," Journal of World Business, Elsevier, vol. 48(1), pages 110-121.
    4. Zeng, Rong & Grøgaard, Birgitte & Steel, Piers, 2018. "Complements or substitutes? A meta-analysis of the role of integration mechanisms for knowledge transfer in the MNE network," Journal of World Business, Elsevier, vol. 53(4), pages 415-432.
    5. Cher-Hung Tseng, 2015. "Determinants of MNC’s Knowledge Inflows to Subsidiaries: A Perspective on Internalization Advantages," Management International Review, Springer, vol. 55(1), pages 119-150, February.
    6. Schmid, Stefan & Grosche, Philipp & Mayrhofer, Ulrike, 2016. "Configuration and coordination of international marketing activities," International Business Review, Elsevier, vol. 25(2), pages 535-547.
    7. Mandler, Timo & Sezen, Burcu & Chen, Jieke & Özsomer, Ayşegül, 2021. "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda," Journal of Business Research, Elsevier, vol. 125(C), pages 416-435.

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