Optimal Goodwill Path to Introduce a New Product
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DOI: 10.1023/B:JOTA.0000043995.54900.1a
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Cited by:
- Mariusz Górajski & Dominika Machowska, 2017. "Optimal double control problem for a PDE model of goodwill dynamics," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 85(3), pages 425-452, June.
- Marc Artzrouni & Patrice Cassagnard, 2017.
"Nerlove–Arrow: A New Solution to an Old Problem,"
Journal of Optimization Theory and Applications, Springer, vol. 172(1), pages 267-280, January.
- Marc Artzrouni & Patrice Cassagnard, 2017. "Nerlove-Arrow: A New Solution to an Old Problem," Post-Print hal-01881901, HAL.
- Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
- Dominika Bogusz & Mariusz Gorajski, 2014. "Optimal Goodwill Model with Consumer Recommendations and Market Segmentation," Lodz Economics Working Papers 1/2014, University of Lodz, Faculty of Economics and Sociology, revised Oct 2014.
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Keywords
Marketing; goodwill; new product introduction; calculus of variations;All these keywords.
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