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Branding ‘Canadian Experience’ in Immigration Policy: Nation Building in a Neoliberal Era

Author

Listed:
  • Rupaleem Bhuyan

    (University of Toronto)

  • Daphne Jeyapal

    (Thompson Rivers University)

  • Jane Ku

    (University of Windsor)

  • Izumi Sakamoto

    (University of Toronto)

  • Elena Chou

    (York University)

Abstract

This paper examines the branding of ‘Canadian experience’ in Canadian immigration policy as a rhetorical strategy for neoliberal nation-building. Since 2008, the Canadian government has introduced an unprecedented number of changes to immigration policy. While the bulk of these policies produce more temporary and precarious forms of migration, the Canadian government has mobilized the rhetoric of ‘Canadian experience’ as a means to identify immigrants who carry the promise of economic and social integration. Through a critical discourse analysis of Canadian print media and political discourse, we trace how the brand of Canadian experience taps into the affective value of national identity in an era of global economic insecurity. We also illustrate how the discourse of Canadian experience (CE) remains ideologically deracialized, such that the government’s embrace of CE as an immigrant selection criterion dismisses the discriminatory effects that this discourse is shown to have for racialized immigrants in Canada.

Suggested Citation

  • Rupaleem Bhuyan & Daphne Jeyapal & Jane Ku & Izumi Sakamoto & Elena Chou, 2017. "Branding ‘Canadian Experience’ in Immigration Policy: Nation Building in a Neoliberal Era," Journal of International Migration and Integration, Springer, vol. 18(1), pages 47-62, February.
    • Handle: RePEc:spr:joimai:v:18:y:2017:i:1:d:10.1007_s12134-015-0467-4
    DOI: 10.1007/s12134-015-0467-4
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    References listed on IDEAS

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    1. Ana M. Ferrer & Garnett Picot & William Craig Riddell, 2014. "New Directions in Immigration Policy: Canada's Evolving Approach to the Selection of Economic Immigrants," International Migration Review, Wiley Blackwell, vol. 48(3), pages 846-867, September.
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    Cited by:

    1. M. Chand & R. L. Tung, 2019. "Skilled immigration to fill talent gaps: A comparison of the immigration policies of the United States, Canada, and Australia," Journal of International Business Policy, Palgrave Macmillan, vol. 2(4), pages 333-355, December.
    2. Laura Lam & Anna Triandafyllidou, 2024. "Road to nowhere or to somewhere? Migrant pathways in platform work in Canada," Environment and Planning A, , vol. 56(4), pages 1150-1169, June.
    3. Farah N. Mawani & Patricia O’Campo & Peter Smith, 2022. "Opportunity Costs: Underemployment and Mental Health Inequities Between Immigrant and Canadian-Born Labour Force Participants: A Cross-Sectional Study," Journal of International Migration and Integration, Springer, vol. 23(3), pages 1443-1470, September.
    4. Magdalena Fiřtová, 2021. "Framing Canadian Immigration Discourse Under the Conservative Government (2006–2015): Breaking Path Dependence?," Journal of International Migration and Integration, Springer, vol. 22(1), pages 265-287, March.

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