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Awareness in innovators: from ‘outside the box’ to ‘inside the bubble’

Author

Listed:
  • Prateek Goorha

    (Independent)

  • Jason Potts

    (RMIT University)

Abstract

Innovation is sometimes perceived as a linear and sequential process, and at other times as multidimensional. Based on the common thread of ‘awareness’ that grounds many theories on innovation, we analyze the idea that a flexible informational awareness accounts for both perceptions within the same overall innovation strategy. To show this, we propose using a simple theoretical setup that yields an intuitive and tractable visualization - in the form of thought bubbles - for the process of innovation. We discuss the application of this visualization to the process of idea search and to the types of knowledge commons.

Suggested Citation

  • Prateek Goorha & Jason Potts, 2016. "Awareness in innovators: from ‘outside the box’ to ‘inside the bubble’," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 6(1), pages 1-9, December.
    • Handle: RePEc:spr:jglont:v:6:y:2016:i:1:d:10.1186_s40497-016-0058-7
    DOI: 10.1186/s40497-016-0058-7
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    2. Martin L. Weitzman, 1998. "Recombinant Growth," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 113(2), pages 331-360.
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