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Corporate takeover? Ideological heterogeneity, individualization, and materiality in the corporatization of three environment-related movements

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  • Julianne Busa
  • Leslie King

Abstract

We examine how corporate interests came to largely dominate fields initiated by organic agriculture, recycling, and breast cancer movements. While expanding the field and increasing participation, corporatization is typically associated with a weakening of social and environmental justice ideals. Drawing on secondary sources, we show how ideological heterogeneity, a focus on individualism, and a materiality that allows for technological solutions create susceptibility to corporatization. We speculate whether some environmental movements may be particularly at risk because they deal with non-human elements (e.g., land, water, chemicals, etc.) and because they are linked with science and technology. Copyright AESS 2015

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  • Julianne Busa & Leslie King, 2015. "Corporate takeover? Ideological heterogeneity, individualization, and materiality in the corporatization of three environment-related movements," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 5(3), pages 251-261, September.
    • Handle: RePEc:spr:jenvss:v:5:y:2015:i:3:p:251-261
    DOI: 10.1007/s13412-015-0271-7
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    1. Dimitri, Carolyn & Greene, Catherine R., 2002. "Recent Growth Patterns In The U.S. Organic Foods Market," Agricultural Information Bulletins 33715, United States Department of Agriculture, Economic Research Service.
    2. Daniel Jaffee & Philip Howard, 2010. "Corporate cooptation of organic and fair trade standards," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(4), pages 387-399, December.
    3. Elmore, Bartow J., 2012. "The American Beverage Industry and the Development of Curbside Recycling Programs, 1950–2000," Business History Review, Cambridge University Press, vol. 86(3), pages 477-501, October.
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    Cited by:

    1. Laura A. Carlson & Vera Bitsch, 2019. "Applicability of Transaction Cost Economics to Understanding Organizational Structures in Solidarity-Based Food Systems in Germany," Sustainability, MDPI, vol. 11(4), pages 1-19, February.

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