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Dynamic simulation of social media challenge participation to examine intervention strategies

Author

Listed:
  • Amro Khasawneh

    (Mercer University)

  • Kapil Chalil Madathil

    (Clemson University
    Clemson University)

  • Kevin M. Taaffe

    (Clemson University)

  • Heidi Zinzow

    (Clemson University)

  • Amal Ponathil

    (Clemson University)

  • Sreenath Chalil Madathil

    (Binghamton University)

  • Siddhartha Nambiar

    (North Carolina State University)

  • Gaurav Nanda

    (Purdue University)

  • Patrick J. Rosopa

    (Clemson University)

Abstract

Recently, the use of social media by adolescents and young adults has significantly increased. While this new landscape of cyberspace offers young Internet users many benefits, it also exposes them to numerous risks. One such phenomenon receiving limited research attention is the advent and propagation of viral social media challenges. Several of these challenges entail self-harming behavior, which combined with their viral nature, poses physical and psychological risks for the participants and the viewers. In this paper, we show how agent-based modeling (ABM) can be used to investigate the effect of educational intervention programs to reduce participation in social media challenges at multiple levels—family, school, and community. In addition, we show how the effect of these education-based interventions can be compared to social media-based policy interventions. Our model takes into account the “word of mouth” effect of these interventions which could either decrease participation in social media challenge further than expected or unintentionally cause others to participate. We suggest that educational interventions at combined family and school levels are the most efficient type of long-term intervention, since they target the root of the problem, while social media-based policies act as a retrospective solution.

Suggested Citation

  • Amro Khasawneh & Kapil Chalil Madathil & Kevin M. Taaffe & Heidi Zinzow & Amal Ponathil & Sreenath Chalil Madathil & Siddhartha Nambiar & Gaurav Nanda & Patrick J. Rosopa, 2022. "Dynamic simulation of social media challenge participation to examine intervention strategies," Journal of Computational Social Science, Springer, vol. 5(2), pages 1637-1662, November.
    • Handle: RePEc:spr:jcsosc:v:5:y:2022:i:2:d:10.1007_s42001-022-00183-7
    DOI: 10.1007/s42001-022-00183-7
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    References listed on IDEAS

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    1. Kleijnen, Jack P. C., 1995. "Verification and validation of simulation models," European Journal of Operational Research, Elsevier, vol. 82(1), pages 145-162, April.
    2. Luxton, D.D. & June, J.D. & Fairall, J.M., 2012. "Social media and suicide: A public health perspective," American Journal of Public Health, American Public Health Association, vol. 102(S2), pages 195-200.
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