The current state of research of word-of-mouth in the health care sector
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DOI: 10.1007/s12208-022-00334-6
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- Sebastian Martin, 2017. "Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(1), pages 35-56, March.
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Keywords
Word of mouth; WOM; eWOM; Health care; Literature review;All these keywords.
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